The first open research program "BA?" by Place and Editing (Dentsu) and Future Creation Laboratory (NOMURA) will be held on November 25th.

NOMURA 's Future Creation Laboratory and Dentsu's spatial concept design team, Place and Editing, will hold the first session of their open research program, BA?, on Monday, November 25th in Roppongi, Tokyo.

The Future Creation Institute is our creative research institute, and is engaged in various R&D activities to update the value of space. Place and Editing is a specialized team of Dentsu that emphasizes real "places" and "experiences" and concept design brands from a story-driven and sustainable perspective.

In "BA?", members with different areas of expertise will discuss the concept of "place" through dialogue based on their own work and experiences. The theme of the first session will be "Planning, business and place-making." The second session is scheduled for January 2025.

【場と編集】https://www.dentsu.co.jp/news/release/2024/0620-010741.html
【未来創造研究所】https://rd.nomurakougei.co.jp/

[First session content]
・Team introduction
・Speakers will present their representative cases and topics of interest
・Sessions based on questions from other speakers and ideas that expand upon them
- Visitors will be asked to draw a theme card and a session will be held based on that theme.

[Speakers]
Kazuya Shogata and Ryusuke Minami (place and editing)
Keita Aono, Shoko Miyazaki (Future Creation Research Institute)

[Moderator]
Yasutoshi Sumita (Leader of Space and Editing)
Yuichi Saito (Director of the Future Creation Research Institute)

■Ticket applications and program detailsHerefrom

[Speaker profile]

Kazuya Shogata
Dentsu Inc.
Sustainability Consulting Office, Business Producer and Editor

Joined Dentsu in 2006. After working in the broadcasting department, where he was involved in planning and producing many program content and events, he was in charge of many national brands for beverage manufacturers in the sales department. In addition to the communication field, he also works in the business concept design field, such as new product development and value chain reform. In 2018, he participated in the launch of Dentsu Business concept design Square. He is particularly skilled in projects that focus on human relationships, such as product development through open innovation between clients, new business development, work style reform, office reform and the associated internal reform projects, and new graduate recruitment projects. He has been with the company since 2023. He is currently exploring a sustainable world that is centered on people, especially in the sustainability field.

Ryusuke Minami
Dentsu Inc.
Chief Architect/Creative Director, Sustainability Consulting Office Space and Editing

Graduated from Keio University in 2007. During his university days, he was a member of Ban Shigeru's seminar. He handles projects such as spatial design, branding and product development from the initial planning to design and PR to spread the word to the world. His past work includes planning and spatial concept design for the Rosanjin exhibition in Paris, planning and editing for "IKKOAN", a collection of Japanese, French and British wagashi works, direction for Toyohashi Roadside Station, and the rebranding of Tsukiji Outer Market. He believes it is important to move forward while using his own hands and researching the nature of a space. In 2016, he was selected as part of the Ministry of Foreign Affairs' Japan Brand Promotion Project and gave a lecture in Europe.

Keita Aono
NOMURA Co., Ltd.
Creative Headquarters Future Creation Research Institute and no.10 Representative

Joined NOMURA in 1999. Focusing on the spaces of specialty shops, hotels, cafes, restaurants, and commercial facilities, he has also been involved in the Olympic Torch Stand and the Japan Pavilion at the World Expo. He handles a wide range of projects, from large spaces to small product concept design. In 2014, he began collaborating with Nendo's Oki Sato on individual projects, and in 2016, he launched "onndo" and served as its representative. In 2020, he founded NOMURA creative team "no.10" and served as its representative while also serving as a member of the Future Creation Research Institute. While asking himself "What is essential?" every day, he is working on creating spaces with the motto of "valuing things from the beginning to the end."

Shoko Miyazaki
NOMURA Co., Ltd.
Creative Headquarters Future Creation Research Institute Planner/Branding Director

Joined NOMURA, Ltd. in 2016. After gaining experience in corporate communication facilities, new business planning and rebranding, he is currently involved in planning/branding as a creative outsourcing company, focusing on hospitality spaces such as inns, hotels and membership salons. He is known for his cross-sectional planning that bridges the language of management and the language of creativity, and is particularly skilled at participating in the creation of creative ideas to be incorporated into management strategies.

As a member of the Future Creation Research Institute, he regularly visits businesses in specific fields, such as wellness businesses, and conducts unique analysis that links them to urbanity. By gaining insight into the essential needs that differ from city to city and exploring how they are embodied in business, he uses this as a practical guideline for planning and branding.

[Moderator]

Yasutoshi Sumita
Dentsu Inc.
Sustainability Consulting Department Director, Space and Editing Leader

Yuichi Saito
NOMURA Co., Ltd.
Director, Future Creation Research Institute, Creative Headquarters

[Future plans]
"BA?" Part 2
Time frame: January 2025 (planned)
Venue: Tokyo (tentative)
Theme: Community/Content and space creation
Speakers: Takaaki Koshiba, Masato Nagumo (place and editing)
Ryusuke Nomura, Akane Yamaguchi (Future Creation Research Institute)