Our Brand Communication Department Manager, Setsu Tanaka, will be speaking at the Corporate Value Improvement Seminar "The Power of Branding"

The seminar "The Power of Branding" to be held on Thursday, September 5, 2024, sponsored by Nikkei BP Consulting, will be held at the
Our Brand Communication Department Manager, Setsu Tanaka, will be speaking at the seminar "Content Strategies to Enhance the Brand Value of BtoB Companies: From Acquiring Talent to Improving Performance."

Titled "A Brand Story That Generates Empathy -NOMURA 's Stakeholder Engagement Strategy and its Positive Impact," NOMURA will discuss its corporate branding strategy from the unique perspective of a leading company in space creation. Based on the slogan "Let's create Delight and Passion spaces," which has been passed down for over 130 years, the company will introduce examples of how the company has communicated its on-site stories and corporate culture both inside and outside the company. In addition, the company will share how to build a brand story that evokes empathy and how the strategy for creating fans has had a positive impact on employees and recruitment, as well as specific approaches and their progress that are useful for branding B2B companies.

The seminar will be streamed on YouTube Live. Please see the seminar overview page.