Our Brand Communication Department Manager, Setsu Tanaka, will be speaking at the Corporate Value Improvement Seminar "The Power of Branding"

The seminar "The Power of Branding" to be held on Thursday, September 5, 2024, sponsored by Nikkei BP Consulting, will be held at the
Our Brand Communication Department Manager, Setsu Tanaka, will be speaking at the seminar "Content Strategies to Enhance the Brand Value of BtoB Companies: From Acquiring Talent to Improving Performance."

In this presentation, titled "A Brand Story That Generates Empathy: NOMURA Co.,Ltd. 's Stakeholder Engagement Strategy and Its Positive Impact," we will discuss NOMURA Co.,Ltd., Ltd.'s corporate branding strategy from the unique perspective of a leading company in space creation. Based on the company's 130-year-old DNA of "creating spaces that bring Delight and Passion," and under the motto "Let's create happy spaces," we will introduce examples of how the company has communicated on-site stories and corporate culture both inside and outside the company. Furthermore, we will share specific approaches and processes that are useful for B2B corporate branding, including how building a relatable brand story and fan-building strategies have had a positive impact on employees and recruitment.

The seminar will be streamed on YouTube Live. Please see the seminar overview page.