Shibuya's new next-generation landmark "Shibuya Sakura Stage" to open on Thursday, July 25th | NOMURA is in charge of the spatial design, layout, construction, and furniture and fixture manufacturing of the commercial area of Tokyu Real Estate's exclusive area, as well as the spatial design, layout, and construction of "INTER-SQUARE" and "Sakura CHORUS" together with planning and production company flowplateaux under the supervision of concept design architect of this project.

Shibuya Sakura Stage, located in Sakuragaoka, adjacent to Shibuya Station, Japan's leading terminal and home to a variety of facilities including offices, commercial, educational and cultural facilities as well as housing, is set to open on Thursday, July 25, 2024, marking the launch of Shibuya's next-generation landmark.

NOMURA was responsible for the spatial design, layout, planning, construction, and furniture and fixture manufacturing of the commercial and food hall areas in the area exclusively owned by Tokyu Real Estate. Under the supervision of the project's concept design architect, Nomura was also responsible for the spatial design, layout, and construction of "INTER-SQUARE" and "Sakura CHORUS," which combine spatial and digital elements.
 

Left: Overall exterior of Shibuya Sakura Stage
Along with other facilities in the area surrounding Shibuya Station, this large-scale complex will further strengthen its international competitiveness by expanding the transportation infrastructure, improving its role as a hub through the introduction of various functions, and strengthening its disaster prevention functions.

Right: Plan view
It consists of a SHIBUYA side and a SAKURA side, with the SHIBUYA side featuring the SHIBUYA Tower and Central Building, and the SAKURA side featuring the SAKURA Tower and SAKURA Terrace.


Commercial Area
The lower floors of SHIBUYA Tower, Central Building and SAKURA Tower are home to a commercial area with over 100 stores, which creates and disseminates the latest trends and culture. Not only can customers purchase things, but they can also "experience, learn and disseminate information." Based on the concept of connecting the entire town of Shibuya Sakura Stage with the experiences created by this commercial area, we solved the issues for Tokyu Real Estate's exclusive area.
 

Left: A highly flexible shared space
By combining variable structures, it is possible to expand the scope of the common areas and create new spaces. This allows the common areas to be transformed into shops, pop-up spaces, and seating spaces.

Right: concept design motif
We created a symbol for Shibuya Sakura Stage by bringing together the "experiences, information, and communication" that are unique to Shibuya Sakura Stage into a structure.
 

Left: 1st floor common area (Street Market) Right: 2nd floor common area (Street Market)


4th floor FOOD MET (Produced by Calrie Inc.)
A "food theater" presented by a diverse range of "food artists." Three stages with different personalities will create "delicious connections" and give birth to new cultures and communities.

SHIBUYA SAKURAGAOKA BEER HALL
A food hall for adults where unique individual shops come together and each culture and community mixes.
 

Digital space production
Under the supervision of concept design architect for this project, together with planning and production company "Flowplateaux"*, we were responsible for the spatial design, layout of "INTER-SQUARE" and "Sakura CHORUS", as well as the system hardware design and construction.

INTER-SQUARE
The media façade is made up of modular video equipment. By opening it up to artists, it will play a part in disseminating the diverse and stimulating culture of Shibuya, and by fusing a variety of video expressions with the architectural image, it will form a strong identity for Shibuya Sakura Stage.
Video: https://youtu.be/DJfNFAYwEaU
 

Sakura Chorus
The "Sakura Chorus" that stands in a row at the Nigiwai Stage catches the wind like a row of cherry blossoms in full bloom, creating a harmony of light and sound. By collecting environmental data such as weather, foot traffic, and train traffic, and automatically generating a performance that combines lighting, waterscapes, and 3D sound, it creates a scenery that changes no matter when you see it, 365 days a year.
Video: https://youtu.be/68a-8sRLhck

*Flowplateaux: https://flowplateaux.com/


Project Contact

Commercial Area concept design Tomoya Matsuda

We were in charge of the commercial environment area and food hall area of Tokyu Real Estate's exclusive area at Shibuya Sakura Stage. As this project took place during the COVID-19 pandemic, we went through a lot of trial and error in terms of commercial aspects, but we aimed to create an experience value that is unique to Sakuragaoka.
 
Profile: Joined NOMURA in 2006. concept design a wide range of hospitality-oriented spaces, from commercial spaces (specialty stores and complexes) to hotels and lounges. The Nihonbashi 1-chome-Naka District Redevelopment Project is scheduled for completion in 2026.
 

INTER-SQUARE・SAKURA CHORUS concept design Keisuke Yoshida

The works we were in charge of, "INTER-SQUARE" and "SAKURA CHORUS", are responsible for the liveliness and cultural dissemination of Shibuya Sakura Stage. We paid special concept design a permanent environmental production that will take root in the city for a long time, while respecting the culture of Shibuya and the history of Sakuragaoka. We hope that it will become a new symbol of Shibuya.
 
Profile: Joined NOMURA in 2014. He specializes in spatial concept design that combines spatial experiences and content. He collaborates with artists and architects to realize spatial concept design across a wide range of scales and disciplines, from observation facilities to product concept design.