Tokyu Kabukicho Tower, one of the largest* hotel x entertainment complexes in Japan NOMURA was responsible for multiple areas of tenant leasing, planning and design, layout ・Production and construction

Tokyu Kabukicho Tower (developed by Tokyu Corporation and Tokyu Recreation Co., Ltd.), which opened on Friday April 14, 2023, is a super-high-rise complex with 48 floors above ground, 5 floors below ground, and 1 floor in the tower, approximately 225 meters in height, and consisting of a hotel and entertainment facilities such as movie theaters, theaters, and live concert halls.
NOMURA is leasing multiple areas of the "Tokyu Kabukicho Tower" under the concept of "Perfectly pursuing what you love," and is managing the common areas on the 2nd to 5th floors, "HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel," and other facilities.
We were in charge of planning, design, layout, production and construction *2.

*Survey of major tourist cities in Japan for complexes over 200m in height that include hotels and entertainment facilities (cinemas, theaters, live music halls, etc.) Survey period: March 2022 (survey conducted by Future Trend Research Institute, Inc.) *2 Scope of responsibility varies depending on area and client.

<Comments from project members>

[Tenant Leasing Manager] Jun Nakata
"Our efforts to attract tenants coincided with the COVID-19 pandemic, when people all over Japan were struggling with their daily lives, and retail businesses were suffering greatly. Despite these circumstances, all the stakeholders, including developers and tenants, came together and looked forward, and Tokyu Kabukicho Tower, a hotel and entertainment complex unlike any other in Japan, was completed. We are overwhelmed with emotion that we are now able to open."

[2nd-5th floor common areas, "JAM17 DINING & BAR", "HOTEL GROOVE SHINJUKU, A PARKROYAL Hotel"]
Designer: Yukio Kazusaka
"The town of Shinjuku has a history of being created by private citizens, which gives it a unique color, but it also has a humane and warm side. The design was created through repeated discussions with the client from various angles, including the sense of unity with the town, Kabukicho's role as the gateway to Japan, and its history."

[In charge of "namco TOKYO"] Designer Fumiaki Tanaka, Planner Takahito Abe
"Based on the entertainment and sociability that game centers have traditionally had, we have mashed up the latest content from our clients, going beyond the boundaries of amusement, food and drink, and merchandise sales. We have created a new communication space that will add healthy color to the nightlife of Kabukicho. Namco TOKYO is a place where many 'lovers' gather, where you can talk about the things you 'love' and spend time sharing the fun with others."

[In charge of "Shinjuku Kabuki Hall ~ Kabuki Yokocho"] no.10 Designer Gen Tomita
"The contrast of the space is created by mixing two opposing elements: the good old Showa era feel that we all remember, and the neo-feel that is unique to Kabukicho. For about two years, the client and the project team discussed the past, present, and future, working to create an atmosphere rather than a physical structure."