NOMURA IVD is in charge of the logo for "Connecting with Tomorrow" to commemorate the launch of khb East Japan Broadcasting

NOMURA Co., Ltd. has designed the program logo and costumes for the two-and-a-half-hour special program on the theme of SDGs, "TV Connecting with Tomorrow: Don't Waste It Live Special," which will be broadcast on khb Higashinippon Broadcasting (Higashinippon Broadcasting Co., Ltd.), which will concept design the first anniversary of its head office relocation and broadcast a special program to commemorate the station's opening on October 1, 2022.

This project came to fruition when NOMURA IVD was tasked with developing the new corporate identity (CI) that khb established when it relocated to its new headquarters in 2021.

 

 

■ "Tomorrow Connected TV 'Don't Waste' Live Broadcast Special" program outline

Broadcast date and time: October 1, 2022 (Sat) 12:55-15:25 Live broadcast
Performers: Kohei Otomo, Thunder, Orin, etc.

Contents: A two-and-a-half-hour live broadcast program that makes learning about the Sustainable Development Goals “SDGs” enjoyable and familiar.

Official website: https://www.khb-tv.co.jp/khb/asuto-tv/index.html　

 

About NOMURA IVD (INTEGRATED VISUAL DESIGN)

Creativity that approaches space from a visual perspective

NOMURA creates new brand value through style.

Visual and graphic professional team.

 

■ Related information

NOMURA, Ltd. is in charge of CI concept design development and branding for Tohoku Broadcasting System. Announced at the opening ceremony of the new company building on September 30, 2021.

https://www.nomurakougei.co.jp/news/detail/556

 

・ NOMURA 's owned media, nomulog, has published an article about IVD, who was in charge of the logo concept design.

Part 1: Approaching spatial concept design from visual concept design://www.nomlog.nomurakougei.co.jp/article/detail/145/

Part 2: [khb Higashi Nippon Broadcasting x NOMURA IVD] Change, connections with the community, and the future - the thoughts behind the new CI
https://www.nomlog.nomurakougei.co.jp/article/detail/171/

 

 

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