NOMURA NOMLAB planned and produced NTT Docomo AR service "XR City" content "The Secret of the Forest of Footprints"

NOMLAB, the innovation laboratory of NOMURA, Ltd. (hereinafter referred to as "NOMLAB"), was in charge of planning and producing "The Secret of the Trees and Footprints," content for large commercial facilities for "XR City," a revolutionary new urban entertainment AR service provided by NTT Docomo, Inc. (hereinafter referred to as "Docomo") that allows users to experience a new world where the digital and real worlds are combined using their smartphones.

“Jizu no Mori and Footprint Secrets” is an experience-based excursion content with the theme of SDGs. At the same time as visiting AR spots in the facility <meeting characters and making friends>, they will tell you <information related to SDGs> in the genre that the characters are good at. It is a unique content where you can experience shopping while learning about SDGs with your family.

 

Service will be available from 10:00 am on Thursday, July 14, 2022
 

 

【Related Sites】

XR City Official Website: https://xrcity.docomo.ne.jp/

 

 

[nomlog]

・ Three advantages of introducing AR experience in commercial facilities

 

 

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