NOMURA 's Social Good Activities: The Case of LOQUAT Villa SUGURO Creating an Auberge Space Colored by the Charm of the Local Area

NOMURA Ltd. (hereinafter, "our company") aims to create a positive impact through its business activities in order to realize a sustainable society. Social Good Activities" is being promoted. As part of our efforts last year, LOQUAT Nishiizu” (operated by Toi Tourism Promotion Co., Ltd.) was involved in the planning and concept design.
On July 1, 2022, the villa "LOQUAT Villa SUGURO," the highest-end flagship model of the "town resort concept" aimed at further revitalizing the Toi area of Izu City, will have its grand opening.
Our company was involved in planning, concept design, architecture, interiors design, supervision, signage, and FF&E construction.
"LOQUAT Villa SUGURO" is a 5-minute drive from the main building of "LOQUAT Nishiizu". The former Suguro residence, built in the Meiji period, has been converted into a villa that can be rented exclusively by one group per day. Taking advantage of the charm of the old house and the surrounding landscape, the space is decorated with the charm of the region down to the smallest details, such as the mud walls made from local soil and the dining table made from a cherry tree that had been lying dormant in a local lumber yard.
[Facility Overview] LOQUAT Villa SUGURO
Address: 934-1 Odoi, Izu City, Shizuoka Prefecture, 410-3301
HP: https://loquat-nishiizu.jp/
*LOQUAT Villa SUGURO is a private accommodation facility that can only be rented for one group per day. For more information, please check the LOQUAT Nishiizu website.
Operating company: Toi Tourism Revitalization Co., Ltd. (100% subsidiary of ARTH Co., Ltd.)
~Related Links~
[Related achievements]
・ LOQUAT Nishiizu
[nomlog]
・ Auberge LOQUAT Nishiizu gathers the power of the local community and grows together with the community
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