NOMURA, Ltd. is in charge of CI concept design development and branding for Tohoku Broadcasting System. Announced at the opening ceremony of the new company building on September 30, 2021.

NOMURA Ltd. (Minato-ku, Tokyo) was tasked with developing a new corporate identity (CI) for Higashi Nippon Broadcasting, Inc. (khb, Sendai, Miyagi Prefecture).

The establishment of this CI is an effort in line with the move to the new office building built in Asuto Nagamachi, Taihaku-ku, Sendai City, and as part of that, the logo and mascot character have been reborn.