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NOMURA Kogeisha no.10 and SOLSO Collaborate at UNIQLO TOKYO Spring 2021 Collection displays “LifeWear SPRING”

Press release
2021.03.13
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NOMURA Co., Ltd. concept design Team No.10, which is active in Japan and overseas, will present SOLSO, which continues to propose new relationships between people and the green, and UNIQLO's Spring 2021 displays "LifeWear SPRING" (Ginza, Chuo-ku, Tokyo). UNIQLO TOKYO 1F LifeWear SQUARE).
In this displays, we apply UNIQLO's concept of "Lifewear," which is the creation of clothing that does not impose an unnecessary burden on the earth, to "creation of space," considering coexistence with nature. Considering sustainability and functionality, it is a gentle space that coexists with nature along with the green created by <SOLSO>.


■ Overview of “LifeWear SPRING”
・ Period: January 15, 2021 (Friday) to mid-March 2021
・Venue: UNIQLO TOKYO 1F LifeWear SQUARE
・Address: Marronnier Gate Ginza 2, 3-2-1 Ginza, Chuo-ku, Tokyo
・Holding time: During the business hours of the target store *Please refer to the website for details.
·site: https://www.uniqlo.com/jp/ja/contents/lifewear-square/006/


LifeWear SQUARE:
https://www.uniqlo.com/jp/ja/contents/lifewear-square/
A space that conveys the essential value of LifeWear from Tokyo to the world. For each season, we will pick up various LifeWear that make life comfortable and introduce them in a special installation for a limited time. Spring's "LifeWear SPRING" is a place of relaxation packed with nature, where you can enjoy the displays as if you were walking in a park.


NOMURA Kogeisha no.10:
https://www.no-10.jp/
Established in January 2020 within NOMURA, Ltd. with the main focus on eliminating the boundaries between overseas and domestic through space concept design and conducting creative work. The predecessor concept design team was “onndo”*, which was active for about four years from 2016 to 2019.

*"onndo" is a space concept design office that was active through a business alliance between nendo and NOMURA.


<Related achievements>
Nanjing ONE MALL “VVG Lifestyle Village”
The Eyes and Hands—Craftsman's sensibility

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