Conducted a survey to promote the dissemination of photographic works, etc., and implement a market construction program for the Agency for Cultural Affairs' "Culture and Arts Profitability Enhancement Project"

NOMURA Co., Ltd. (Minato-ku, Tokyo, CEO Shuji Enomoto) is a cultural and art organization,
A questionnaire survey aimed at building a new profit structure for theaters, music halls, museums, etc.
It will be held online for general consumers from February 26, 2021 (Friday) to March 4, 2021 (Thursday).
 

This questionnaire survey was adopted by the Agency for Cultural Affairs as part of the “Culture and Arts Profitability Enhancement Project”
It will be implemented as a project to secure and strengthen earnings by building new relationships with museums.
In this survey, we found that Japanese artists are one of the most active contemporary arts in the world: photography.
Focus. We will explore new possibilities for resolving issues faced by museums and revitalizing the photography market.
In addition, based on the results obtained, we will expand the Japanese art market, which is small compared to the rest of the world, and
Consideration will be given to enhance international recognition.
As a questionnaire method to obtain useful survey data, this time we adopted a "new appreciation method"
Along with the development of the test model for the art displays, we will conduct an online questionnaire survey.
While people are calling for people to refrain from going out due to the spread of the coronavirus, this test model can be used online,
We introduce exhibitions by two artists from the 21st Century Museum of Contemporary Art, Kanazawa.

We will verify the data of this survey and will continue to support cultural and art groups, museums, etc. that the Agency for Cultural Affairs is working on.
We will contribute to the examination of the ideal way of activities.