Conducted a survey to promote the dissemination of photographic works, etc., and implement a market construction program for the Agency for Cultural Affairs' "Culture and Arts Profitability Enhancement Project"

NOMURA Co.,Ltd. Co., Ltd. (Minato-ku, Tokyo; Representative Director: Shuji Enomoto) is a cultural and artistic organization.
A survey was conducted with the aim of creating new revenue streams for theaters, concert halls, museums, etc.
This will be conducted online for the general public from Friday, February 26, 2021 to Thursday, March 4, 2021.
 

This survey was selected for the Agency for Cultural Affairs' "Project to Strengthen the Revenue Generation of Cultural and Artistic Activities."
This project will be implemented as part of the "Project to Secure and Strengthen Revenue Through the Establishment of New Relationships in Museums and Other Institutions."
This survey focuses on Japanese artists in "photography," one of the contemporary art forms in which they are active globally.
Focusing on this, we explore new possibilities for solving the challenges faced by art museums and revitalizing the photography market.
Furthermore, based on the results obtained, we aim to expand Japan's art market, which is relatively small compared to the rest of the world,
We will conduct research to enhance our international reputation.
To obtain useful research data, we incorporated a "new method of appreciation" into our survey techniques.
Along with deploying a test model of the art displays, we will conduct an online survey.
Amid calls for self-isolation due to the spread of the coronavirus, this test model was conducted online,
This section introduces exhibitions by two artists whose works were exhibited at the 21st Century Museum of Contemporary Art, Kanazawa.

We will verify the data of this survey and will continue to support cultural and art groups, museums, etc. that the Agency for Cultural Affairs is working on.
We will contribute to the examination of the ideal way of activities.