Announcement of the "21st Century Museum of Contemporary Art, Kanazawa MUSEUM SELECTION" project using digital signage, which will be implemented in 7 locations in Kanazawa City and 8 locations in Tokyo.

NOMURA Co., Ltd. (Minato-ku, Tokyo, CEO Shuji Enomoto), with the cooperation of the 21st Century Museum of Contemporary Art, Kanazawa,
The 21st Century Museum of Contemporary Art, Kanazawa is a digital signage project that screens video works at 7 locations in Kanazawa City and 8 locations in Tokyo.
MUSEUM SELECTION” will be held for 3 days only from February 26, 2021 (Friday) to February 28, 2021 (Sunday).
 

Many cultural and arts groups, theaters, music halls, museums, etc. have maintained their operations centered on entrance fee income.
The business environment is becoming increasingly severe due to factors such as a decrease in profit opportunities due to the recent spread of COVID-19.
"21st Century Museum of Contemporary Art, Kanazawa MUSEUM SELECTION" is designed to attract demand from people who rarely go to museums and from overseas.
A project by the Agency for Cultural Affairs to consider how cultural and art organizations should sustain their activities while stimulating
It is a project that we work on as part of our business. "Kanazawa Hyakubangai" inside Kanazawa Station, and in Katamachi, Kanazawa's downtown area
7 locations in downtown Kanazawa, including the commercial facility "Katamachi Kirara", "Ginza Tsutaya Bookstore" in GINZA SIX, and a new commercial facility in Haneda
High-definition video monitors were used at eight locations in Tokyo, including Haneda Innovation City (HICity).
A film will be screened.
 

In this project, the exhibition “Living with Satoshi Murakami Emigration”, which is still being held at the 21st Century Museum of Contemporary Art, Kanazawa,
An exhibition of "Doug Aiken", one of the leading filmmakers of today, scheduled to be held from Thursday, April 29, 2021.
A total of two types of exhibitions that introduce the essence of the large-scale video installation of "Doug Aiken: I Am In You."
The video will be screened at each facility in the city.
Please look forward to this project that utilizes the city center in cooperation with the 21st Century Museum of Contemporary Art, Kanazawa.