NOMURA, Ltd. announces new normal spatial experience service using non-contact, sound-based AR (Augmented Reality)

NOMURA Ltd. (hereinafter, NOMURA) announces "oto rea," a contactless acoustic experience service that utilizes sound AR (Augmented Reality). This service was project managed and planned by NOMLAB, the innovation laboratory of NOMURA Group, and developed using technology from GATARI Inc. (hereinafter, GATARI), a startup developing AR/MR mixed reality services. By using this contactless service for personal use in guided tours and experience programs at tourist and cultural facilities, it is possible to avoid the four Cs (crowded, close, closed, and close contact) and provide a special acoustic experience that only users can have. It is also expected to be a service that converts the behavioral changes necessary to prevent the spread of COVID-19 into added value.

In order to continue providing Delight and Passion through spaces even in the with/after COVID-19 era, NOMURA, Ltd. has been conducting open innovation research since March 2020 to provide spatial solutions that utilize NOMURA 's knowledge and technology in space creation and revitalization to give back to society at large. This service is the first step in that effort, and going forward, the company will continue to develop further service concept design with the aim of providing them to facilities.

NOMURA, Ltd. will not only encourage people to change their behavior to avoid the Four Cs, but also use creativity and technology to expand spatial experiences and create spatial experience value for a sustainable future that goes beyond the pre-COVID era.