NOMURA is working as a creative partner in co-creating urban development in the community - Initiatives in Nichinan City, Miyazaki Prefecture and Kyoto City, Kyoto Prefecture -

NOMURA, Ltd. is a creative partner of local governments and companies with 10 locations nationwide, providing comprehensive support to revitalize local areas, further improving their appeal, and contributing to the expansion of tourism demand. In addition, "adventure tourism," which incorporates activities, nature, and intercultural experiences, is currently gaining popularity among foreign tourists. Our company's next-generation spatial producer, Yamano Yasutoshi, is working with local governments and people in Nichinan City, Miyazaki Prefecture, and Kyoto City, Kyoto Prefecture, to solve local issues through co-creation of town development, including creating value and creating attractions through cultural experiences, and creating stories of experiences that will send visitors from urban areas to rural areas.

For more detailed case studies on initiatives in Nichinan City, Miyazaki Prefecture and Kyoto City, Kyoto Prefecture, please click here.