NOMURA Co.,Ltd. is a creative partner in co-creating urban development in Nichinan City, Miyazaki Prefecture, and Kyoto City, Kyoto Prefecture.

NOMURA Co.,Ltd. serves as a creative partner to local governments and businesses with 10 locations across the country, providing comprehensive support to revitalize local areas, further enhancing their appeal, and contributing to increased tourism demand. Furthermore, "adventure tourism," which incorporates activities, nature, and cross-cultural experiences, is currently gaining popularity among foreign tourists. Our company's next-generation space producer, Yasutoshi Yamano, is working with local governments and community members in Nichinan City, Miyazaki Prefecture, and Kyoto City, Kyoto Prefecture, to solve local issues through co-creation of urban development, including creating value and creating attractions through cultural experiences, and crafting stories about experiences that will draw visitors from urban areas to rural areas.

For more detailed examples of initiatives in Nichinan City, Miyazaki Prefecture and Kyoto City, Kyoto Prefecture, please click here.