NOMURA, Ltd. will participate in NTT DATA's concept design studio "AQUAIR"

On June 11, 2018, NTT DATA CORPORATION held a ceremony at the Izumi Garden Tower in Roppongi, Minato-ku, Tokyo.
We will open a digital business concept design studio "Fluid Experience Design Studio "AQUAIR" TM (hereinafter referred to as this studio)".
This studio is a studio for seamlessly realizing customers' digital business planning, demonstration experiments, and marketing.

In addition to the technology and knowledge of Google Cloud Japan LLC,
Hakuhodo Inc. and specialists in technology, marketing, space concept design, etc., along with NOMURA, Ltd. will participate in this project to realize new businesses for our customers.

In this studio, you can experience the latest technology and work styles, and there is also a temporary store for demonstration experiments.
We provide a wide range of support, including prototyping in VR and real spaces, analysis of user behavior and sensations through demonstration experiments, and application to marketing.

Our company was in charge of the spatial concept design of the temporary store "Consumer GYM" for this demonstration experiment.

In the future, we will use it mainly for customers who are considering services that fuse digital and real spaces,
We will work towards its realization.

Details can be found below.
Opened concept design studio "AQUAIR" in Roppongi
～Collaborating with Google Cloud, Hakuhodo, and NOMURA to realize digital business～