NOMURA Co.,Ltd. will participate in "AQUAIR," a concept design studio established by NTT Data.

NTT DATA Corporation announced on June 11, 2018, that it will open a new building in Izumi Garden Tower in Roppongi, Minato-ku, Tokyo.
We are opening a digital business concept design studio called "Fluid Experience Design Studio "AQUAIR"™ (hereinafter referred to as "this studio").
This studio is designed to seamlessly handle everything from planning and pilot testing to marketing for our clients' digital businesses.

In addition to the technology and expertise of Google Cloud Japan LLC,
NOMURA Co.,Ltd. Ltd., along with experts in technology, marketing, and spatial concept design, will participate in helping our clients realize their new businesses.

In this studio, you can experience the latest technology and work styles, and there is also a temporary store for demonstration experiments.
We provide a wide range of support, including prototyping in VR and real spaces, analysis of user behavior and sensations through demonstration experiments, and application to marketing.

Our company was responsible for the spatial concept design of the temporary store "Consumer GYM" for this demonstration experiment.

Going forward, we hope this will be primarily used by customers who are considering services that integrate digital and physical spaces, and will help support their digital businesses.
We will work towards making this a reality.

Further details can be found below.
concept design studio "AQUAIR" opened in Roppongi.
~Realizing digital business through collaboration with Google Cloud, Hakuhodo, and NOMURA Co.,Ltd. ~