NOMURA will participate in "AQUAIR," a concept design studio established by NTT Data.

On June 11, 2018, NTT Data Corporation opened a new office in Izumi Garden Tower, Roppongi, Minato Ward, Tokyo.
We will be opening a digital business concept design studio called "Fluid Experience Design Studio "AQUAIR" TM (hereinafter referred to as "the Studio").
This studio is designed to seamlessly realize our customers' digital business planning, proof-of-concept testing, and marketing.

In addition to the technology and knowledge of Google Cloud Japan,
Nomura Co., Ltd. will also participate together with NOMURA and experts in technology, marketing, spatial concept design, and other fields to realize new business ventures for our customers.

In this studio, you can experience the latest technology and work styles, and there is also a temporary store for demonstration experiments.
We provide a wide range of support, including prototyping in VR and real spaces, analysis of user behavior and sensations through demonstration experiments, and application to marketing.

We were in charge of the spatial concept design of the temporary store "Consumer GYM" for this demonstration experiment.

In the future, we hope to see this service utilized primarily by customers who are considering services that combine digital and real space, and to help develop their digital businesses.
We will continue to work towards making this a reality.

Please see below for further details.
Opened concept design studio "AQUAIR" in Roppongi
~ Collaborating with Google Cloud, Hakuhodo, and NOMURA to realize digital business ~