[2016 concept design Awards] Four works received awards at the 10th Kids concept design Awards.

NOMURA Co.,Ltd. Co., Ltd. has received awards for the following four works at the 10th Kids concept design Awards (organized by the Kids concept design Association, supported by the Ministry of Economy, Trade and Industry and the Consumer Affairs Agency).
Through this award, we will continue to create highly attractive environments based on consumer-centric thinking, always addressing our customers' challenges and requests, and providing optimal spaces, Delight and Passion.

 

Name of award-winning work: National Museum of Nature and Science Parents and Children's Tanken Hiroba "Compass"

Client: Independent Administrative Institution National Museum of Nature and Science

Work overview:

displays space combines first-class materials from the National Museum of Nature and Science with playful elements that encourage children's active participation. It aims to foster rich communication between parents and children through shared experiences, collaborative creation, and physical interaction, while also allowing children to encounter real materials through play and conversation, expanding their interests and discoveries.

Our representative: *Design and construction were contracted to the NOMURA Co.,Ltd. /Tanseisha Design construction Joint Venture.

General direction: Akihiko Shigyo
Floor designer: Yutaka Uehara
Floor planner: Eri Saito
Product Director: Koichi Yamada, Junya Hanayama
Project manager: Koji Kitayama

 

Award-winning work name: Seven Park Ario Kashiwa “Sky Kids” where you can play safely anytime

Client: Ito-Yokado Co., Ltd., Mall SC Development Co., Ltd.

Work overview:

Sky Kids is a children's playground where you can cultivate creativity, communication skills, and physical strength with the theme of physical communication. The space is filled with unique devices that stimulate the playfulness, such as interactive content that you and your friends can enjoy on a large screen, and interactive playground equipment that responds to sound and light when touched.

Our group person in charge:

Direction: Kenji Ogino
Spatial concept design: Kaoru Ueda
Content Direction: Hironori Mima, Mari Nishikubo
Product Direction: Tomoya Kawai, Hiromitsu Furuichi, Toshiaki Hatada, Takayuki Inoue
Project Managers: Motoaki Ise, Mikiko Yamamoto, Yasushi Shimizu

 

Award-winning work name: Seiban

Client: Seiban Co., Ltd.

Work overview:

Based on the concept of a "forest of school bags," we planned a shop environment that would heighten children's anticipation for elementary school and create an exciting atmosphere.
The entrance features a large symbolic tree representing the growth of children who spend six years with their school bags.
The symbolic tree features Seiban's brand sign, "Angel's Wings," on a school bag, and also displays many other types of school bags, serving as a sign object that attracts visitors.
Furthermore, the leather used in the school bags was incorporated into the facade's hanging walls, sign panels, and stair risers, using the colorful leather to enhance children's anticipation for their school bags, while also highlighting the wide variety of Seiban school bags available and their durability, ensuring they can be used safely for six years.

Our group person in charge:

Sales: Hiroshi Tsubosaka, Yuki Hikita

Designer: Tomohiko Deguchi

Product Direction: Shinji Kato, Katsumi Chikada

Design cooperation: Team M

 

Award-winning work title: concept design Handbook for Creating Comfortable Spaces for Children (Basic Edition)

Work overview:

This is an internal concept design research document for in-house designers involved in creating spaces. It was compiled as a basic concept design handbook based on research and studies of children's behavioral characteristics, age-specific body sizes, and accident cases that have occurred in facilities that attract many people, all of which should be considered when planning and constructing designs. All of the staff involved in the editing are female employees who are currently raising children, and their perspectives reflect their experiences as mothers. This is one of the activities of Team M, a team of female employees at Nomura Kogeisha, which aims to utilize childcare experience in space creation. The process of editing the research activities also resulted in a practical examination of working styles for women raising children. We will continue our research and studies, developing a second edition that will further deepen the content based on the content of this booklet while incorporating feedback from internal users.

Our group person in charge:

Sales Development Headquarters Planning and Development Headquarters TM Room (*)

Mari Matsumoto, Aya Nishimoto, Reiko Ibe, Mayumi Tanabe, Chisato Yamaguchi, Aki Haga (Editorial concept design), Haruko Narita (Illustrations)

*TM: Team M

 

What is the Kids concept design Award?

The Kids concept design Award aims to select and widely publicize outstanding products, spaces, and services that contribute to "children living safely," "children developing rich sensibilities and creativity," and "creating a society where it is easy to have and raise children." Products used by children are eligible, but even those developed for adults and the general public are eligible if they show consideration for children and childcare. A wide range of fields are covered, from daily necessities to housing, urban development, workshops, and research. Award-winning works are permitted to use the "Kids concept design Mark."

http://www.kidsdesignaward.jp/2016/img/doc/10th_KD_release_0708.pdf

[What is the Kids concept design Council?]

The Kids concept design Council is a non-profit organization comprised of companies and groups from various industries, formed by the Ministry of Economy, Trade and Industry, with the aim of improving the safety and security of children who will lead the next generation, and creating a social environment that promotes their healthy growth and development.

 

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<Inquiries regarding this matter>

Public Relations & IR Department, Corporate Headquarters NOMURA Co.,Ltd. Co., Ltd.
Person in charge: Okamura
Phone number: 03-5962-4361 / prs@nomura-g.jp