[2016 concept design Award] 4 works won the "10th Kids concept design Award"

NOMURA Co., Ltd. has received the following four awards at the "10th Kids concept design Award" (sponsored by the Kids concept design Association, supported by the Ministry of Economy, Trade and Industry, and the Consumer Affairs Agency).
Through this award, we will continue to create an environment that attracts customers based on consumer ideas, constantly addressing customer issues and requests, providing optimal spaces, and providing Delight and Passion. I will come.

 

Name of award-winning work: National Museum of Nature and Science Parents and Children's Tanken Hiroba "Compass"

Client: Independent Administrative Institution National Museum of Nature and Science

Work overview:

An displays space that fuses first-class materials owned by the National Museum of Nature and Science with play mechanisms that induce children's independent activities. The aim is to nurture rich communication between parents and children by sharing experiences, making things together, and physical contact, and to expand new interests and discoveries through encounters with real materials through play and conversation.

Our company's person in charge: * Design and construction are ordered by NOMURA / Tanseisha design and construction joint venture

General direction: Akihiko Shigyo
Floor designer: Yutaka Uehara
Floor planner: Eri Saito
Product Director: Koichi Yamada, Junya Hanayama
Project manager: Koji Kitayama

 

Award-winning work name: Seven Park Ario Kashiwa “Sky Kids” where you can play safely anytime

Client: Ito-Yokado Co., Ltd., Mall SC Development Co., Ltd.

Work overview:

Sky Kids is a children's playground where you can cultivate creativity, communication skills, and physical strength with the theme of physical communication. The space is filled with unique devices that stimulate the playfulness, such as interactive content that you and your friends can enjoy on a large screen, and interactive playground equipment that responds to sound and light when touched.

Our group person in charge:

Direction: Kenji Ogino
Spatial concept design: Kaoru Ueda
Content Direction: Hironobu Mima, Mari Nishikubo
Product Direction: Tomoya Kawai, Hiromitsu Furuichi, Toshiaki Hatada, Noriyuki Inoue
Project Manager: Motoaki Ise, Mikiko Yamamoto, Yasushi Shimizu

 

Award-winning work name: Seiban

Client: Seiban Co., Ltd.

Work overview:

Based on the concept of “Randoseru Forest”, we plan to create an exciting shop environment that raises expectations for elementary schools.
At the entrance, a large symbolic tree representing the growth of children who live close to each other for 6 years is displayed.
The symbol tree displays school bags with Seiban's brand sign "Angel's Wings" and many types of school bags, and also functions as a sign object with the effect of attracting customers.
In addition, randoseru leather is used for the façade hanging walls, sign panels, and the risers of stairs. , and appealed the robustness that can be used safely for 6 years.

Our group person in charge:

Sales: Hiroshi Tsubosaka, Yuki Hikita

Designer: Tomohiko Deguchi

Product Direction: Shinji Kato, Katsumi Chikada

Design cooperation: Team M

 

Title of award-winning work: concept design handbook basic edition for comfortable space with children

Work overview:

In-house knowledge research materials for in-house designers involved in space creation. We conducted surveys and research on children's behavioral concept design, body sizes by age, and accident cases that occurred at facilities that attract customers, which we wanted to keep in mind when constructing plans and concept design. The editorial staff consisted entirely of female employees raising children, reflecting their perspectives from their experience raising children. This is one of the activities of Team M, which consists of female employees of Nomura Kogeisha, with the aim of making use of childcare experience in space creation. In the process of compiling the survey and research activities, we also examined work styles for women who are raising children. While listening to the voices of in-house users, the contents of this booklet will be developed into a second concept that further deepens the contents, and continuous research will be carried out.

Our group person in charge:

Sales Development Headquarters Planning and Development Headquarters TM Room (*)

Mari Matsumoto, Aya Nishimoto, Reiko Ibe, Mayumi Tanabe, Chisato Yamaguchi, Aki Haga (editorial concept design), Haruko Narita (illustration)

*TM: Team M

 

[What is Kids concept design Award]

The Kids concept design Award selects excellent products, spaces, and services that help children live safely, nurture children with sensibility and creativity, and create a society where it is easy to have and raise children, and communicate them widely to society. The purpose is that. Products that are used by children, as well as products developed for adults and the general public, can be submitted if there is consideration for children and child-rearing. A wide range of fields are covered, from daily necessities to housing, urban development, workshops, and research. The use of the "Kids concept design Mark" is permitted for award-winning works.

http://www.kidsdesignaward.jp/2016/img/doc/10th_KD_release_0708.pdf

[What is Kids concept design Association]

The Kids concept design Association is a cross-industry gathering of companies and organizations led by the Ministry of Economy, Trade and Industry and volunteers to improve the safety and security of children, who will lead the next generation, and create a social environment that leads to healthy growth and development. It is an NPO.

 

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<Inquiries regarding this matter>

NOMURA Co., Ltd. Corporate Headquarters Public Relations & Investor Relations Department
Person in charge: Okamura
Phone number: 03-5962-4361 / prs@nomura-g.jp