[2016 concept design Awards] Four works win the "10th Kids concept design Awards"

NOMURA Co., Ltd. is pleased to announce that the following four works have been awarded at the 10th Kids concept design Awards (hosted by the Kids concept design Council, supported by the Ministry of Economy, Trade and Industry and the Consumer Affairs Agency).
Through this award, we will continue to create environments that attract customers based on consumer ideas, always working to solve our customers' problems and meet their requests, and providing optimal spaces that bring Delight and Passion.

 

Name of award-winning work: National Museum of Nature and Science Parents and Children's Tanken Hiroba "Compass"

Client: Independent Administrative Institution National Museum of Nature and Science

Work overview:

displays space combines the first-class materials held by the National Museum of Nature and Science with play mechanisms that stimulate independent activity in children. The aim is to foster rich communication between parents and children through sharing experiences, creating things together, and interacting with each other, while allowing children to encounter real materials through play and conversation, widening their interests and discoveries.

Our staff: *Design and construction will be carried out by the joint venture of NOMURA and Tanseisha Design and construction.

General direction: Akihiko Shigyo
Floor designer: Yutaka Uehara
Floor planner: Eri Saito
Product Director: Koichi Yamada, Junya Hanayama
Project manager: Koji Kitayama

 

Award-winning work name: Seven Park Ario Kashiwa “Sky Kids” where you can play safely anytime

Client: Ito-Yokado Co., Ltd., Mall SC Development Co., Ltd.

Work overview:

Sky Kids is a children's playground where you can cultivate creativity, communication skills, and physical strength with the theme of physical communication. The space is filled with unique devices that stimulate the playfulness, such as interactive content that you and your friends can enjoy on a large screen, and interactive playground equipment that responds to sound and light when touched.

Our group person in charge:

Direction: Kenji Ogino
Space concept design: Kaoru Ueda
Content direction: Hiroyoshi Mima, Mari Nishikubo
Product direction: Tomoharu Kawai, Hiromitsu Furuichi, Toshiaki Hatada, Takayuki Inoue
Project managers: Motoaki Ise, Mikiko Yamamoto, Yasushi Shimizu

 

Award-winning work name: Seiban

Client: Seiban Co., Ltd.

Work overview:

Based on the concept of a "forest of school bags," we planned a shop environment that would heighten excitement and raise expectations for elementary school.
At the entrance, there is a large symbolic tree that represents the growth of the children who will live alongside their school bags for six years.
The symbolic tree displays many types of school bags, including those with Seiban's brand signature "angel wings," and also functions as a signage object that draws visitors.
Furthermore, school bag leather was used on the façade hanging wall, sign panels, stair risers, etc., and the colorful school bag leather increased children's excitement about the school bags, while also highlighting the wide variety of Seiban school bags and their durability that allows for safe use for six years.

Our group person in charge:

Sales: Hiroshi Tsubosaka, Yuki Hikita

Designer: Tomohiko Deguchi

Product Direction: Shinji Kato, Katsumi Chikada

Design cooperation: Team M

 

Name of the winning work: concept design Handbook for Creating Comfortable Spaces for Spending Time with Children (Basic Edition)

Work overview:

This is an internal knowledge research material for in-house concept design involved in creating spaces. We conducted research and studies on children's behavioral characteristics, body sizes by age, and accident cases that occurred in facilities that attract customers, which should be taken into consideration when planning and creating designs, and compiled it as a basic concept design handbook. All staff involved in the editing were female employees who were currently raising children, and the perspective of their childcare experience was reflected. This is one of the activities of Team M, which is made up of female employees of Nomura Kogei Co., Ltd., with the aim of utilizing childcare experience in creating spaces. Another result of the research activities is that they also considered the working style of women who are raising children in the process of editing the research activities. We will continue to conduct research and develop the second edition of the booklet, which will deepen the content of the booklet while listening to the voices of our internal users, and will continue to conduct research and studies.

Our group person in charge:

Sales Development Headquarters Planning and Development Headquarters TM Room (*)

Mari Matsumoto, Aya Nishimoto, Reiko Ibe, Mayumi Tanabe, Chisato Yamaguchi, Aki Haga (editorial concept design), Haruko Narita (illustration)

*TM: Team M

 

[What is the Kids concept design Award?]

The Kids concept design Award aims to select and widely promote to society excellent products, spaces and services that "enable children to live safely," "help children to develop sensitivity and creativity," and "create a society in which it is easy to have and raise children." Products for use by children, as well as products developed for adults and the general public, are eligible to apply as long as they take children and child-rearing into consideration. A wide range of fields are eligible, from everyday items to housing, urban development, workshops, and research. Winning products are allowed to use the "Kids concept design Mark."

http://www.kidsdesignaward.jp/2016/img/doc/10th_KD_release_0708.pdf

[About the Kids concept design Association]

The Kids concept design Council is an NPO that brings together the Ministry of Economy, Trade and Industry and voluntary companies and organizations across industries to improve the safety and security of children who will lead the next generation and create a social environment that leads to their healthy growth and development.

 

---

<Inquiries regarding this matter>

NOMURA Co., Ltd. Corporate Headquarters Public Relations/IR Department
Person in charge: Okamura
Telephone number: 03-5962-4361 ／prs@nomura-g.jp