[2016 concept design Award] NOMURA, Ltd. won two categories at the Digital Signage Awards 2016, strengthening initiatives for spatial presentation using digital technology

At the Digital Signage Awards 2016 (sponsored by the Digital Signage Consortium), NOMURA has won two awards in the technology/hardware category and one award in the creative category.

 

[Title of work]
"Yaskawa Electric Miraikan" "Robotics Signage" Development Project

[Company name]
Yaskawa Electric Corporation / NOMURA Co., Ltd.

■ Received the technology/hardware category award

[Comments]
The signage is very fun and interesting. A display is attached to a Yaskawa Electric robot, and it rotates left, right, up, down, and diagonally. Although it mixes movement control technology and display interlocking, it is also technically advanced. In the future, signage will likely increase to include a signage that entertains viewers, as well as 3D and 4D. It will serve as a reference for the Cool Japan that Japan is sending out.

 

 

[Title of work]
"Yaskawa Electric Miraikan" "Mechatronics Wall" Development Project

[Company name]
Yaskawa Electric Corporation / NOMURA Co., Ltd.

■ Received the technology/hardware category award

[Comments]
The objection side moves with projection mapping. It's easy to say, but I think it took a lot of effort to make something like this. It is a work that impressed me that I was able to make it so far.

■ Creative Category Award Winner

[Comments]
At first, I didn't understand the mechanism, and there was a high level of creativity that gradually attracted me. Moving cubes and projection mapping. It gives you a different experience.

 

<Digital Signage Award 2016> http://www.digital-signage.jp/award/2016/

This award was established with the aim of enlightening the digital signage industry and revitalizing the market.

　

Strengthening Digital Communications Domain

The NOMURA Group is also focusing on digital communication as a variety of initiatives to enhance the ability to attract customers and create spaces that incorporate digital technologies such as IT, IoT, projection mapping technology, and VR/AR. Going forward, under the theme of “physical communication*,” we will continue to provide even more Delight and Passion by creating a place that enhances experience value by fusing digital content with various perspectives such as education, sports, culture, and entertainment. .

*Physical communication: A mechanism that uses a digital interface to induce physical experiences and communication.

 

(example)
・"Yaskawa Electric Future Museum" An displays experience facility established as part of the 100th anniversary project of Yaskawa Electric Corporation, along with the large-scale renovation of the head office and factory facilities. The "Robotics Signage" development project won the Grand Prize and Minister of Economy, Trade and Industry Award at the Japan Sign concept design Award 2015. The "Mechatronics Wall" development project won the highest award at the same award.

・Seven Park Ario Kashiwa "Seven Park Ario Kashiwa" exceeded 1 million visitors within 10 days of its opening. Among them, "Sky Kids" plans and produces interactive playground equipment and large-screen content that stimulate children's playfulness with the theme of physical communication.

・Using AR for displays production in conjunction with the renewal of “Himeji Castle, a World Cultural Heritage/National Treasure”. You can see how Himeji Castle used to be and how the structure was built on your mobile device. Awarded both the Grand Prize and the Gold Prize at the concept design for Asia Awards 2015 in Hong Kong.

・" SKY CIRCUS Sunshine 60 Observation Deck" We plan and produce a world-class observation deck in collaboration with Dentsu where you can enjoy "view" and play with "technology" using various latest technologies such as VR.

・At "Fuji Meguri" and "Yamanashi Prefectural Mt. Fuji World Heritage Center" (opened on June 22, 2016), using beacon positioning and AR, etc., it is possible to guide and explain displays in the facility and local tourist spots in 7 languages. Planning and development of the app. (Joint planning and development with Yamanashi Prefecture, Muségram Co., Ltd., and Koozit Co., Ltd.)