On November 8th, our sponsored seminar "Growth Strategy for the New Era of Marketing" will be held.

On Thursday, November 8th, a seminar sponsored by NOMURA will be held entitled "Growth Strategies in a New Era of Marketing."

In recent years, companies such as manufacturers and mail-order businesses that have not had stores until now have opened stores one after another and are attracting attention.
While social media such as Twitter and Facebook have permeated people's lives due to the rapid spread of smart devices,
Now, the importance of real stores and promotional facilities is being reassessed.

In this seminar, titled Growth Strategies for the New Era of Marketing,
With concrete examples of value creation through dialogue with customers and promotion strategies using physical stores,
We consider and verify new ways of building relationships between companies and customers.

■Contents of the seminar "Growth Strategies for the New Era of Marketing"
[Keynote Speech]
"Marketing Innovation: Marketing 3.0"
Professor Naoto Onzo, School of Commerce, Waseda University
[Case Study Lecture]
"Kokubu Official Shop "Kokubu Wholesaler" opens"
Mr. Hirotaka Okamura, General Manager of the President's Office, General Manager of the Public Relations Department and General Manager of the Environment Department of the Corporate Planning Department, Kokubu Corporation
[Case Study Lecture]
"Key points for creating a space in Marketing 3.0"
Toshiaki Kojima, Director of Marketing, Business Development Division, NOMURA Co., Ltd.

■Event Overview
Date and time: Thursday, November 8, 2012 13:30-16:30 (Doors open: 13:00)
Venue: Roppongi Hills Mori Tower 49th floor Tower Hall A
Target audience: Executives, managers of business planning departments, advertising/PR departments, sales promotion departments, and marketing departments
Capacity: 150
Participation fee: Free (pre-registration required)
Organized by Toyo Keizai Inc.
Sponsor: NOMURA Co., Ltd.
Apply here (Toyo Keizai Online: Seminar Information)