On November 8th, our sponsored seminar "Growth Strategy for the New Era of Marketing" will be held.

On Thursday, November 8th, a seminar sponsored by NOMURA Co.,Ltd. will be held entitled "Growth Strategies for a New Era of Marketing."

In recent years, companies such as manufacturers and mail-order businesses that have not had stores until now have opened stores one after another and are attracting attention.
While social media such as Twitter and Facebook have permeated people's lives due to the rapid spread of smart devices,
Now, the importance of real stores and promotional facilities is being reassessed.

In this seminar, titled Growth Strategies for the New Era of Marketing,
With concrete examples of value creation through dialogue with customers and promotion strategies using physical stores,
We consider and verify new ways of building relationships between companies and customers.

■Contents of the seminar "Growth Strategies for the New Era of Marketing"
[Keynote speech]
"Marketing Innovation: Marketing 3.0"
Professor Naoto Onzo, School of Commerce, Waseda University
[Case study presentation]
"Kokubu Official Shop "Kokubu Wholesaler" Opens"
Hirotaka Okamura, President's Office Manager, Corporate Planning Department Public Relations Manager, and Environmental Manager, Kokubu Corporation
[Case study presentation]
"Key points for creating a space in Marketing 3.0"
Toshiaki Kojima, Director of Marketing, Business Development Division, NOMURA Co.,Ltd. Co., Ltd.

■Event Overview
Date and time: Thursday, November 8, 2012 13:30-16:30 (Doors open: 13:00)
Venue: Roppongi Hills Mori Tower 49th floor Tower Hall A
Target audience: Managers, managers of business planning departments, advertising/public relations departments, sales promotion departments, and marketing departments
Number of people: 150 people
Participation fee: Free (pre-registration required)
Organized by Toyo Keizai Inc.
Sponsor: NOMURA Co.,Ltd. Co., Ltd.
Apply here (Toyo Keizai Online: Seminar Information)