2012 Asia concept design Award Grand Prize, Gold Prize, Silver Prize

"Palace Hotel Tokyo Chapel" designed by NOMURA, Ltd. won the Grand Prize and Gold Prize at the "concept design For Asia Award 2012", which selects and honors the most influential and excellent concept design in Asia. was awarded. In addition, the "Eco-Products 2011 construction Partners & NOMURA Booth", which we designed and built, won the silver prize.

Organized by the Hong Kong concept design Center, the concept design for Asia Awards has been held each year since 2003 to recognize the most influential and outstanding concept design in Asia. The application categories include apparel/accessories, communication concept design, product/industrial concept design, and environmental design, and there were a total of 800 entries this time.

The “Palace Hotel Tokyo Chapel,” which won the Grand Prize and the Gold Prize, was concept design by Yuji Hirata, Creative Director of the Commercial Environment Division. It is located in "Palace Hotel Tokyo" which opened in Marunouchi, Tokyo in May 2012. In order to realize the hotel's goal of "embodiing the highest quality of Japan," the concept design is based on a Japanese concept that maximizes the beauty of the surrounding scenery by adding the minimum required form. In addition, the veil of the spire arch structure, which is made by hand-weaving steel pipes one by one, incorporates detailed structural calculations, mock-up tests, and the technology and labor of human "manufacturing." The concept, the originality of the concept design, and the reliability of the technology, which had never been seen before in a wedding hall, were highly evaluated as "a well-executed example of how creativity and beauty can amplify the joy of life." rice field.

In addition, the Silver Award-winning "Eco-Products 2011 Fairwood Partners & NOMURA Booth" was concept design by Mitsuhide Yoshinaga, Creative Director of the CC Division. It was concept design with the concept of "creating the future from the flow of trees" to raise awareness of a sustainable society. The 2,000 trees used in the booth are clearly marked where they come from and where they go. We have reconsidered the earth's bounty "trees" that Japanese people have been familiar with for a long time, reaffirming their value, and strongly recommending how to interact with trees and the earth in the future. This strong message was also evaluated at the concept design for Asia Awards.