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We won the Grand Prize, Gold Award, and Silver Award at the Asia concept design Awards 2012.

Press release
2012.12.11
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The Palace Hotel Tokyo Chapel, designed by NOMURA Co.,Ltd., won the Grand Prize and Gold Award at the concept design For Asia Award 2012, which selects and recognizes the most influential and outstanding concept design in Asia. In addition, the Fairwood Partners & NOMURA Co.,Ltd., Ltd. booth at Eco-Products 2011, which Nomura Co., Ltd. designed and construction, also won the Silver Award.

The Asia concept design Awards, organized by the Hong Kong concept design Centre, have been honoring Asia's most influential and outstanding concept design annually since 2003. The awards have categories for Apparel & Accessories, Communication concept design, Product & Industrial concept design, and environmental design, and this year there were a total of 800 entries.

The Palace Hotel Tokyo Chapel, which won both the Grand Prize and the Gold Prize, was concept design by Yuji Hirata, Creative Director of the Commercial Environment Business Division. It is located inside the Palace Hotel Tokyo, which opened in Marunouchi, Tokyo in May 2012. In order to realize the hotel's goal of "embodying the finest of Japan," concept design is based on a distinctly Japanese concept, adding only the necessary minimum form to the surrounding landscape to bring out its best qualities. Furthermore, the pointed arch structure veil, made by hand-weaving each steel pipe, embodies meticulous structural calculations, mock-up testing, and the skill and effort of human craftsmanship. With its unprecedented concept, original concept design, and technical prowess, it was highly praised as "a prime example of how creativity and beauty amplify the joys of life."

Furthermore, the "Eco-Products 2011 Fairwood Partners & NOMURA Co.,Ltd. Booth," which won the Silver Award, was concept design by Mitsuhide Yoshinaga, Creative Director of the CC Business Division. It was concept design with the concept of "Creating the future from the flow of wood" to raise awareness of a sustainable society. Each of the 2,000 pieces of wood used in the booth has its origin and destination clearly indicated. It prompts a re-examination of "wood," a gift from the earth that the Japanese people have long cherished, to reaffirm its value and powerfully proposes a way of interacting with wood and the earth in the future. This strong message was also recognized at the Asia concept design Awards.

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