Won the Grand Prize, Gold Prize and Silver Prize at the Asia concept design Awards 2012

The Palace Hotel Tokyo Chapel, designed by NOMURA, Ltd., won the Grand Prize and Gold Award at the concept design For Asia Awards 2012, which selects and honors the most influential and outstanding concept design in Asia. In addition, the Fairwood Partners & NOMURA Booth at Eco Products 2011, which we designed and construction, also won a Silver Award.

The Asia concept design Awards are organized by the Hong Kong concept design Centre and have been honoring the most influential and outstanding concept design in Asia every year since 2003. Categories for submissions include Apparel & Accessories, Communication concept design, Product & Industrial concept design, and environmental design, and this year a total of 800 entries were submitted.

The Grand Prize and Gold Prize winner, the Palace Hotel Tokyo Chapel, was concept design by Yuji Hirata, Creative Director of the Commercial Environment Business Division. It is located inside the Palace Hotel Tokyo, which opened in Marunouchi, Tokyo in May 2012. In order to realize the hotel's goal of "embodying the finest quality of Japan," the concept design is based on a Japanese concept, taking the scenery outside as a material, and adding the minimum necessary shapes to bring out its best qualities. The veil, which has a spired arch structure, was also made by hand weaving steel pipes one by one, and is the result of meticulous structural calculations, mock-up testing, and the skill and labor of "manufacturing" by hand. The concept, originality of concept design, and technical accuracy, which were never seen before in wedding venues, were highly praised as "an example that well expresses how creativity and beauty amplify the joy of life."

The Fairwood Partners & NOMURA booth at Eco Products 2011, which won a silver award, was concept design by Mitsuhide Yoshinaga, Creative Director of the CC Business Division. It was concept design with the concept of "Creating the future from the flow of wood" to raise awareness of a sustainable society. Each of the 2,000 pieces of wood used in the booth has a clear indication of where it came from and where it is going. It takes a fresh look at trees, a gift from the earth that Japanese people have long been familiar with, and makes people realize their value, while making a strong proposal for how we should interact with trees and the earth in the future. This strong message was also recognized at the Asia concept design Awards.