Research result of “Bazukuri Marketing Consortium” “Museum to change the region” published

NOMURA Co., Ltd. has been working since 2011 as part of the Place-Creating Marketing Consortium (Representative: Tamamura Masatoshi), which was established at Keio University's SFC Research Institute, on research, tool development, and model verification to enhance the appeal of places.

The results of this research will be compiled into a book titled "Museums that Change Communities --concept design Places to Cultivate the Future" and published by Eiji Publishing Co., Ltd. on Tuesday, April 9, 2013. The book introduces 30 examples of museums that can act as catalysts for change in local communities.

A publication commemorative event will also be held at Shibuya Hikarie on Friday, April 12th.