Joshinetsu Expressway Yokokawa service area (inbound line)

Taking the opportunity of the 50th anniversary of the popular ekiben "Touge no Kamameshi" sold at JR Yokogawa Station, as part of the rebranding for the next generation, the expressway service area store that we operate will be completely renewed and a "dramatic SA" will be opened. ” becomes a model. As a base for transmitting the ``Toge no Kamameshi'' brand, the platform and train of Yokogawa Station have been recreated with the aim of creating a place that will become a memorable page for visitors. We offer topicality and nostalgia on the expressway, and a fresh "Touge no Kamameshi" experience for those who did not know.

Responsibilities: design, layout, production and construction, research and planning