Tokushima Prefectural Museum Permanent Exhibition Renewal

This is a renewal of the permanent exhibition at the comprehensive museum (approved for public use) located in Bunka no Mori Comprehensive Park, which combines the humanities, including archaeology, history, folklore, and arts and crafts, with the natural history, including zoology, plants, geology, and dinosaurs.
The permanent displays room has been completely renovated under a new concept of "A Complete Grasp of Tokushima - Tales of Life and Time."

The new permanent displays room is designed to allow visitors to experience the charm and characteristics of Tokushima through the abundant displays, and to enjoy the museum even more. Through both inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. With the museum as the "face of the region" in mind, we created displays that values dialogue and interaction between curators and visitors, and among visitors themselves, through materials (objects) as they move around the newly created "Communication Zone" and "Museum Street."
The charms of Tokushima are perceived as "abundant nature, traditional culture, and progressive spirit," and as a base for the Awa Yusan tour that communicates these charms, the museum has evolved into one that is always full of fresh surprises and can be enjoyed at a relaxed pace. Rather than simply providing information to visitors one-way, the museum is centered around actual materials (things), and uses participatory, experiential displays methods such as 4K, VR, AR, and other XR and hands-on experiences to create an displays space where visitors can have fun and learn about the charms of Tokushima.


[Social issues/customer issues/requests]
・The existing permanent displays was basically based on the academic standards of 30 years ago. Through accumulated activities, knowledge and collections on nature, history, and culture had increased significantly, but due to the structure of the rooms and the constraints of displays cases, it was not easy to change displays, and the exhibits had become outdated.
・The old displays did not have a clear distinctive character and did not become the "face of the region." The content did not coexist well with that of other museums that were established later.
There was a need to respond to societal demands, such as initiatives to convey the joy of discovery and learning through objects (materials) and an increase in hands-on and participatory experiential elements.
・There was a need to make the facility more universal, focusing on catering to foreigners and people with disabilities, to address damage and fading due to aging, air conditioning malfunctions, and the introduction of LED lighting.


[Solution]
・After consulting with the curator, we completely replaced the displays content, and through inclusive concept design and displays evaluation workshops, we confirmed the direction of displays content, verified the experiential displays, and implemented universal concept design. In addition to creating a museum that serves as the "face of the local community," we adopted a partially selective route rather than a simple one-way route by reorganizing the routes from "Museum Street" around each displays corner, centering on the "Communication Zone."


<Our project members>
[Sales/Project Management] Koichi Morimoto
[Planning] Kyohei Kishida, Setsuko Nishimura, Mao Horii, Hiroyoshi Mima
[concept design and Planning] Masaaki Mitsunaga, Tadashi Yuasa, Takeo Akamine, Rie Morita, Reiko Kagawa
[Production and construction] Hayato Ichimada, Yoshito Inoue, Masaru Oishi, Koichiro Takahashi