TAIKISHA INNOVATION GATE Shinjuku

Taikisha is a world-leading global environmental engineering company that contributes to society through advanced technologies related to energy, air, and water. This project is a plan for a communication space aimed at fostering open innovation with Taikisha's customers and partner companies.
We renovated the reception area on the 29th floor of the Shinjuku Grand Tower, where Head Office are located, into a showroom. We were responsible for the planning, concept design, and digital content creation for "TAIKISHA INNOVATION GATE Shinjuku," a gateway to co-create new value, aiming to solve the challenges of our business partners and social issues.

To encourage visitors to take an interest in the research base and its development technologies located in Aikawa Town, Kanagawa Prefecture, through easily accessible points of contact in the city center, and to foster open innovation, it was necessary to create concept design and content that could flexibly and innovatively connect geographically dispersed locations.

Beyond simply showcasing Taikisha's history and achievements, we explored and designed a platform for communicating about future-oriented technological development.
We concept design the space to express a continuous tunnel-like space, similar to an air duct, and to connect through Taikisha's identity. In composing the space, we placed digital content in each area, such as ① Brand Theater (a large theater that appeals to the company brand by unraveling its history), ② Innovation Gallery (an interactive touch display), and ③ Creation Hub (a video system that communicates with remote research institutes in real time and enables online meetings and technology introductions using 360° cameras on a real scale), aiming to create an advanced space that will heighten visitors' expectations.