TAIKISHA INNOVATION GATE Shinjuku

Taikisha is a world-class global environmental engineering company that contributes to society with advanced technologies related to energy, air, and water. This project is a plan for a communication space with the aim of creating open innovation with Taikisha's customers and partner companies.
The reception area on the 29th floor of Shinjuku Grand Tower, where the company's headquarters is located, was renovated into a showroom, called "TAIKISHA INNOVATION GATE Shinjuku," and our company was responsible for the planning, concept design, and digital content production of the showroom, which will serve as a gateway for the co-creation of new value with the aim of solving the problems of our business partners and social issues.

To encourage visitors to become interested in the research center in Aikawa Town, Kanagawa Prefecture and its development technologies through their easily accessible contact point in the city center, leading to open innovation, it was necessary to create concept design and content that would link the distant centers in a flexibly and innovative way.

We explored and designed a space that would not only introduce Taikisha's history and achievements, but also communicate about technological developments with an eye to the future.
We created a space concept design that expresses a continuous tunnel space like an air duct, and connects the space through Taikisha's identity. In structuring the space, we aimed to create an advanced place that would heighten the expectations of visitors by arranging digital content in each area, such as 1) Brand Theater (a large theater that appeals to the company's brand while unraveling its history), 2) Innovation Gallery (an interactive touch display), and 3) Creation Hub (a video system that communicates with remote laboratories in real time and allows for online meetings in real scale and technology introductions using 360° cameras).