Seiban Yokohama Kohoku

This is the 15th directly managed store by Seiban, the company famous for its "Tenshi no Hane" school bags. Each store is concept design with a unique concept that is inspired by the local characteristics of the town.
There are many greenways in the city of Yokohama Kohoku that blend into everyday life, and these greenways are not just roads but parks where children can play. Therefore, the concept for this project was "SEIBAN GREEN PARKWAY", and by incorporating the organic curves of the greenways, green elements, and the various colors found in nature, we concept design a space that makes you want to go deeper.
 

We were asked to create a unique space and photo spot design for the Yokohama Kohoku store, so that each store's characteristics could be highlighted.

By extracting and combining abstract shapes such as arches, circles, and ellipses that can be found in the greenways and tree-lined streets of Kohoku, the photo spot and cash register bag design expresses the excitement and fun of strolling along the greenways. In addition, the above two points are concept design of school bag leather, a material unique to Seiban's stores.

The atmosphere of the Yokohama Kohoku area was expressed, and the person in charge of the building (South Core) in which the facility is located gave positive feedback.
We have received compliments about how the first floor area is now brighter and cleaner.