Seiban Museum Park

Seiban Co., Ltd., a school bag manufacturer familiar from its “Angel Wings” TV commercial, opened the “Seiban Museum Park” in 2020, 101 years after it was founded, combining a large directly managed store and school bag museum at Head Office and school bag manufacturing factory.

The first floor houses the Factory Shop, the largest direct store in the country, and the school bag factory, while the second floor houses the Seiban Museum, Japan's first school bag museum.
At the entrance to the "Factory Shop," you will be greeted by a huge school bag sculpture that is a popular photo spot. The sales floor is set up with roads, slopes, stairs, balance beams, and other features reminiscent of a school route, so that children can enjoy choosing a school bag in the mood of going to school.
At the Seiban Museum, each area is designed to resemble a classroom or laboratory, and a variety of displays are used to introduce the history and culture of school bags, Seiban's passion for manufacturing, and the performance and appeal of their products. There is also an area where you can see the factory line where school bags are actually manufactured.

It is an attractive facility where three generations of a family can have fun looking at, touching, and experiencing school bags.
We were responsible for the entire project, from the planning stage to concept design and construction.