Panasonic Tsu factory showroom "TRUST FACTORY TSU"

This project involved design, layout of the showroom for the Tsu Factory, which is the core of Panasonic Corporation's founding business of wiring device production. Our goal was to gain further trust from customers by allowing visitors to experience the hidden technological capabilities and cutting-edge production system behind the wiring device products in displays room and factory.

displays room is divided into sections titled "History," "Product Introduction," "Tsu Factory Introduction," and "Factory Technology and Production Capacity Introduction," and is designed to link with various parts of each building on the premises. We considered everything, including the factory tour, to be elements that make up the showroom, and aimed to turn the entire factory into a showroom by creating a path from displays room to the manufacturing buildings.


[Social issues/customer issues/requests]
In order to build "trust" with customers, which is the theme of the facility, our role was to help visitors deepen their understanding of the Tsu Plant's technological capabilities, production capacity, and history through experiences.


[Solution]
With "trust" as the keyword, we highlighted the strengths of the Tsu Factory that are incorporated into the products, and created points of discovery and surprise through displays.
displays are designed so that by connecting each point, visitors can gradually deepen their understanding as they proceed through the route.
We created an environment where visitors could deepen their trust throughout their entire experience at the factory.


<Our project members>
[Sales/Project Management] Hikaru Sato, Yu Takahashi
[design, layout] Hiroaki Mori, Minamo Maeda, Mayumi Shigematsu
[Production/ construction] Kazuya Fujii, Yu Oishi