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Achievements

Panasonic GREEN IMPACT PARK

Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK

movie

overview

The first floor of the Panasonic Center Tokyo has been renovated into an interactive displays space where elementary and junior high school students can learn about the environment, think about it, and take action.
In this space, while introducing Panasonic's long-term environmental vision, "Panasonic GREEN IMPACT," which is Panasonic's initiative to reduce CO2 emissions, we aim for each child to find their own idea for "ACT" and become a partner in taking action on environmental issues.

In the face of environmental issues, which have no clear answers, the various shapes scattered throughout the space represent the unfinished forms that children will create themselves, providing a place where each individual can learn while searching for their own solutions.
Additionally, by posing questions using four large signs, users can explore hints while experiencing the game content and hands-on displays.
To help people relate large-scale environmental issues to their own lives and connect them to their daily actions, the content is set in familiar settings such as homes and everyday life.
In addition, we have incorporated games that combine analog gimmicks such as "pushing" and "turning" with digital content, and have devised ways to provide the enjoyment and learning unique to real-world spaces through collaborative work with friends.

Issues/requests

Currently, as environmental issues become more complex and diverse, the amount of prerequisite knowledge required for learning is increasing, and at the same time, there is a need to develop human resources who can think and act to solve problems.
However, the current knowledge-input type of environmental education that has been used up until now does not allow children to view large-scale environmental issues as their own, and it is not possible to connect them to the actions of children.
In addition, many companies are facing the problem of how to communicate to children environmental issues for which even adults have not found clear solutions.

solution

By converting dilemmas that actually occur in the field into content, the children who experience them become involved in problem-solving themselves, giving them an opportunity to develop a sense of self-efficacy.
For example, content that preserves power generation and supply, including renewable energy, must find practical solutions to the dilemma of CO2 emissions and stable supply. In this space, we have created a project that allows children to naturally acquire an attitude toward tackling environmental issues through trial and error through games.

Customer's voice

According to the survey results, students from school groups commented that displays was "easy to understand," "fun," and that they "learned about Panasonic's initiatives." The teachers who accompanied them also commented that they "had a fulfilling time" and that "students actively participated in the experience and learned."

project member

Sales and project management
Ryo Sugaya, Nomura Medias: Kei Yamazaki
Planning/basic concept
Naomi Kajimura, Kenta Masubuchi, Kayoko Fujii
Design/Layout
Masako Tanaka, Seiho Tani, Emi Matsuoka
Production/Construction
Yosuke Ito, Masashi Kikuta, Nomura Medias: Yuta Kumazawa
maintenance management
Nomura Medias: Yuta Kumazawa, Kei Yamazaki

Basic information

open

2023

location

Tokyo

client

Panasonic Operational Excellence Co., Ltd.

solution

Planning, design, layout, signage and graphic concept design, interior administration, environmental features, exhibit execution, interior execution, building execution, operation, management, maintenance management

Award

Winner of the 17th Kids concept design Award

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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