Achievements

Panasonic GREEN IMPACT PARK

Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
Panasonic GREEN IMPACT PARK
movie
overview

The first floor of the Panasonic Center Tokyo has been renovated into an experiential displays space where elementary and junior high school students can learn, think, and act on the environment.
In this space, we will introduce "Panasonic GREEN IMPACT," Panasonic's long-term environmental vision for reducing CO2 emissions, and we hope that each child will find their own ideas for "ACT" and become part of the team that takes action on environmental issues.

The various shapes scattered throughout the space represent the incomplete forms that the children will create themselves in the future, providing a place where each child can learn while searching for answers to environmental issues, which do not have clear-cut answers.
In addition, by posing questions using four large signs, visitors can look for clues while experiencing game content and hands-on displays.
The content is set in familiar environments such as the home and everyday life, allowing viewers to relate to large-scale environmental issues and apply them to their daily lives.
In addition, we designed the experience to be fun and educational, using the physical movements that can only be achieved in a real space, through games that combine analog gimmicks such as "pushing" and "turning" with digital content, and through collaborative work with friends.

Issues/requests

Currently, as environmental issues become more complex and diverse, the amount of prerequisite knowledge required for learning is increasing, and at the same time, there is a need to develop human resources who can think and act to solve problems.
However, the current knowledge-input type of environmental education that has been used up until now does not allow children to view large-scale environmental issues as their own, and it is not possible to connect them to the actions of children.
In addition, many companies are facing the problem of how to communicate to children environmental issues for which even adults have not found clear solutions.

solution

By converting dilemmas that actually occur in the field into content, the children who experience them become involved in problem-solving themselves, giving them an opportunity to develop a sense of self-efficacy.
For example, content that preserves power generation and supply, including renewable energy, must find practical solutions to the dilemma of CO2 emissions and stable supply. In this space, we have created a project that allows children to naturally acquire an attitude toward tackling environmental issues through trial and error through games.

Customer's voice

According to the survey results, students from the school groups said that displays experience was "easy to understand," "fun," and "I learned about Panasonic's efforts." Additionally, the accompanying teachers said things like, "We had a fulfilling time," and "The students were actively experiencing and learning."

project member
Sales and project management
Ryo Sugaya, Nomura Medias: Kei Yamazaki
Planning/basic concept
Naomi Kajimura, Kenta Masubuchi, Kayoko Fujii
Design and Layout
Masako Tanaka, Seiho Tani, Emi Matsuoka
Production and Construction
Yosuke Ito, Masashi Kikuta, Nomura Medias: Yuta Kumazawa
maintenance management
Nomura Medias: Yuta Kumazawa, Kei Yamazaki
Basic information
open

2023

location

Tokyo

client

Panasonic Operational Excellence Co., Ltd.

solution

Planning, design, layout, sign and graphic concept design, interior administration, environmental features, exhibit execution, interior execution, building execution, operation, management, maintenance management

Award

Winner of the 17th Kids concept design Award

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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