Panasonic Corporate Showroom

Following the closure of Panasonic Center Tokyo in Ariake, Tokyo in December 2024, displays for business customers has been relocated to Shiodome, Tokyo, and the Panasonic Corporate Showroom has been reopened as a place where visitors can experience the history of the Panasonic Group, its latest solutions, and its vision for the future.
The event is aimed at VIPs from corporations and government agencies, and is a space that encourages co-creation through empathy, with presentations through hospitality and video about Panasonic's history and various initiatives for the future.
We were responsible for design, layout, and construction.

1. Diversity of displays and flexibility to be used for various purposes
② An uplifting experience
There were more requests than this.

1) We adopted displays method that communicated Panasonic's wide range of solutions, including devices, products, systems, and technologies that cannot be visualized, through images on an ultra-large LED screen and actual operability.
A highly flexible space has been created by installing a permanent stage that focuses on people and things, is easy to move around, and offers a high degree of freedom in use, making it suitable for new product announcements and press conferences.

②From the entrance to the main space, the presentation stage, we created an experience that follows a sequential space while making use of the characteristics of the original space.
An 8m-long sliding wall was installed between the conference room where guests gather and the presentation stage, creating a dramatic flow of traffic that allows access to the space.
In addition, by adjusting the external light, brightness, and color of the illuminated ceiling curtain, it is possible to create a variety of spatial presentations that suit the displays image or usage scene at any given time.