Orkudor Salon AOYAMA

Orque d'Or Salon AOYAMA is a members-only salon for the wealthy run by Tokai Tokyo Financial Group. Planned in Aoyama as the third location following Nagoya in 2016 and Nihonbashi, Tokyo in 2019, the facility has been created with the concept of a new "social space that stimulates the curiosity of adults" that connects "wealthy" members with "start-up entrepreneurs". Aiming to create a salon that welcomes more customers with multifaceted and memorable surprises, we have created a one-of-a-kind atmosphere where you can enjoy spatiality, art, sustainability, and craftsmanship.

In order to connect the "wealthy" with "start-up entrepreneurs," we wanted to create a space that would take advantage of the characteristics of the Aoyama location, while offering new experiences and overwhelming surprises with every visit, something that had never been experienced at Ork D'or Salons before.

By actually visiting, analyzing and investigating salons for the wealthy in New York and Toronto, we were able to realize concept design that reflects global standards of surprise and hospitality. We aimed to provide a higher-quality spatial experience by providing total direction for the facility, including not only the spatial concept design but also the uniforms, menu and art selection. Aiming to create a salon that is greeted with a memorable surprise while cherishing its story, original artworks that blend with the space and were born from dialogue between artists and designers displays on the walls. We also transformed recyclable waste collected from the local area into sustainable art that conveys the passion of the creators.