Achievements

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

@MIDNIGHT PIZZA CLUB

MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-
MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-
MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-
MIDNIGHT PIZZA CLUB Special Exhibition -Installation of the sound device "noon by material record"-

overview

As part of an R&D project that began in 2022, we launched "material record," a project themed on "material = earth's resources," and have announced the first product, the audio device "noon by material record" (hereinafter "noon").
This experiential art piece, focused on the various sustainable materials that make up the Earth, combines sound and materials, and is packed with the creativity of the NOMURA Co.,Ltd. Group, a specialist in spatial design. For the release of "noon," Nomura collaborated with the travel group "MIDNIGHT PIZZA CLUB," comprised of actor Taiga Nakano, video director Ryohei Kamiede, and photographer Yusuke Abe. In addition to providing the spatial concept design for the publication event (held December 13-15) for "MIDNIGHT PIZZA CLUB 1st BLAZE LANGTANG VALLEY," a travel journal released on December 12, 2024, Nomura also installed "noon" and displays photographs of Nepal taken during the trip, playing ambient sounds created by Ryohei Kamiede from audio recordings he collected on his travels.

Issues/requests

We wanted to create a space where people could experience a mountain hut in Langtang Valley, Nepal, the "world's most beautiful valley," which was the destination of the "MIDNIGHT PIZZA CLUB" trip. We wanted to eliminate explanatory text as much as possible and allow people to relive the trip through photos, sounds, and space. These were the requests we received.

solution

We extracted key elements (lauan wood walls, picture frames, benches, etc.) from the thousands of photos and sounds taken during the trip and created a space concept design that recreates a part of the landscape. We also installed the "noon" speaker, which uses sustainable materials made from earth resources, and played the sounds of breathing and conversations during the climb to Langtang Valley, creating a further sense of immersion in the worldview of the trip.

Customer's voice

We were able to have many visitors come.

project member

Sales, project management, production management
Future Creation Research Institute: Yoshihisa Goto / Nomura Medias: Daichi Yamada, Naoru Hara
Design and Layout
Future Creation Research Institute: Hajime Oyamada

Basic information

open

2024

location

Tokyo

client

MIDNIGHT PIZZA CLUB

solution

design, layout, environmental features, interior execution, public relations

Link

News

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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