Kirin Beer Yokohama Factory Renovation

To commemorate the 100th anniversary of the Kirin Beer Yokohama Factory, we have renovated a portion of our visitor facilities.
 

By incorporating the diverse appeal of the Kirin Beer company and its Ichiban Shibori product throughout the facility, we have created a place that enhances engagement with the Kirin Beer Yokohama Factory, starting from the individual interests and concerns of each visitor.

The waiting area where visitors spend time before the tour begins has been renovated as "KIRIN HISTORY WALK YOKOHAMA," where they can learn about the history of beer and Kirin. The design features bricks representing the history of the company's founding in Yokohama and is based on a refreshing blue color scheme. To commemorate the 100th anniversary, we have created content that will not only be enjoyable for general visitors but also help to boost the morale of our employees.

The "Ichiban Shibori GALLERY" provides information that deepens visitors' affection for and familiarity with "Ichiban Shibori," the company's flagship product. Furthermore, unique beer-themed photo spots are set up throughout the gallery, creating an experience that encourages visitors to capture memories of their visit in photographs.

Our company was responsible for planning, design, signage and graphic design, fixture manufacturing, content design, and construction.