Jojoen Shinjuku Odakyu Hulk

Established in 1976, Jojoen is a famous yakiniku restaurant. This time, we have planned a flagship store that will be the largest scale of the store. Roppongi, where the restaurant was founded, was visited by many foreign customers at the time, and the restaurant's name comes from the sound of grilling meat being pronounced "jojo." So, first, we expanded the idea from the sound of grilling meat, with the concept of sound, and the finishing of materials such as Nishijin textile, acrylic, stone, and glass to give a characteristic that makes you feel the rhythm. In addition, the piano booth is an attempt to create a symbolic form that visually appeals to the expanse of the sound of the performance.
Inspired by the history of the brand, this project strengthens the relationship between food, space and sound. We concept design this restaurant with the hope that it will resonate with the five senses of our customers and make them a place where they can feel the happiness of food even more.

<Social Issues/Customer Issues/Requests>
・Create a sense of presence and quality as a flagship store.
・Plan audience seats that can accommodate various scenes.

<Solution>
・The concept design takes advantage of the characteristics of materials such as wood, stone, Nishijin weave, and acrylic.
・We planned seating that can accommodate various scenes, such as private rooms, semi-private rooms, pair seats, hall seats, and circular sofa seats.

<Our project members>
[Sales/Project Management] Yasuhiro Tsuruta
[design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa
[Production and construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto