Jojoen Shinjuku Odakyu Hulk

Jojoen, a renowned yakiniku (Japanese barbecue) restaurant founded in 1976, has planned its largest flagship store to date. At its founding location in Roppongi, many foreign customers frequented the restaurant at the time, and the name "Jojoen" comes from the sound of meat being grilled, which is pronounced "Jojo." Expanding on this idea from the sound of grilling meat, the concept revolves around tone, and the materials used, such as Nishijin-ori textiles, acrylic, stone, and glass, are given a rhythmic quality. Furthermore, the piano booth features a symbolic design that visually conveys the expansive sound of the performance.
Inspired by the brand's history, this project strengthens the relationship between food, space, and sound. We concept design with the hope that it would resonate with our customers' five senses and allow them to experience the happiness of food even more deeply.

<Social Issues/Customer Issues/Requests>
・Create a sense of presence and quality as a flagship store.
・Plan audience seats that can accommodate various scenes.

<Solution>
concept design takes advantage of the unique properties of materials such as wood, stone, Nishijin-ori textiles, and acrylic.
We have planned seating options to accommodate various occasions, including private rooms, semi-private rooms, pair seats, hall seating, and circular sofa seating.

<Our project members>
[Sales/Project Management] Yasuhiro Tsuruta
[design, layout] RENS: Ryutaro Matsuura, Yuka Kurachi, Takuro Ishizawa
[Production and construction] Mikiya Fujitaka, Takashi Yokoyama, Mariko Yamamoto