ISHIYA GINZA

[Project Description]
This is the first store outside of Hokkaido for Ishiya Confectionery Co., Ltd., a Western confectionery manufacturer from Hokkaido famous for "Shiroi Koibito."
Unlike the Shiroi Koibito brand, which can only be purchased in Hokkaido, this shop is a new brand that does not sell the flagship product Shiroi Koibito and was created for store expansion outside of Hokkaido, and this is its first store. It is positioned as an antenna shop that takes advantage of its location in Ginza (GINZA SIX), and will serve as a foothold for future store expansion.

[Customer issues/requests]
The most important thing in terms of concept design expression is that it conveys that we are a Western-style confectionery manufacturer from Hokkaido.
The newly developed products are made with a rich variety of local ingredients and are finished with a unique character, and we felt that a clear message was needed to show that the roots of their appeal lie in Hokkaido. Therefore, we proposed to use a design with a "snow" motif to make the appearance stand out.

【solution】
This white design that covers the walls is made by deforming snowflakes, patterning them, and cutting them into panels. In addition to being reminiscent of the scenery of Hokkaido, it also has a pop impression that matches the atmosphere of the packaging of the sweets. At the same time, I also intend to exist as In the showcase, which is the focus point, a small stage was set up to increase the visibility of the products, and the same cutting pattern was applied to the rising surface of the stage. This expresses a scene in which sweets are displayed on top of the snow that has piled up on the floor. It has the effect of making the products that are sold look more attractive.

<Our project members>
[Sales] Akira Inoha, Tadayuki Matsubara
[Design] Yoshihiro Kitamura
[Production] Shigehito Katsuta, Hajime Komura