2025 World Expo, Japan Signature Pavilion "Better Co-Being"
overview
Producer Hiroaki Miyata's signature pavilion for the 2025 Japan International Exposition (Osaka-Kansai Expo), "Better Co-Being," is a pavilion without a roof or walls, standing as if blending into the adjacent "Forest of Tranquility." With the theme of "Harmonizing Lives," visitors are led through a resonant experience consisting of three sequences, starting from the unique connections they make when they gather on that day and at that time.
In Sequence 1, you will experience a process of self-reflection and rediscovering "what connects us." By engaging with diverse motifs, you will become aware of the value of others and your own desires, gaining clues to resonance that will move you towards the future.
In Sequence 2, you will experience a perspective that resonates with nature, culture, and the way of life nurtured within them. Through the universal motif of "voice," you will listen to global values and realize how customs from distant regions connect to your own life.
In Sequence 3, visitors will connect with each other and experience envisioning a better future while engaging with the world. By feeling connected to people and nature and creating a rainbow together, they will recognize their differences, look up at the same sky, and gain a sense of walking towards the future.
In the final epilogue, a unique video is shown that overlays the actions and environmental data experienced by visitors at that moment, offering clues to their connection with the world and how to move forward together into the future.
In this pavilion, our company was responsible for the creation and installation of the art installation that forms the core of the resonance experience, as well as the installation displays work of communication equipment related to "echorb" (sponsored by Murata Manufacturing Co., Ltd.), a special device that guides visitors into the experience.
project member
Basic information
- open
2025
- location
Osaka Prefecture
- client
Japan Association for the 2025 World Exposition (Public Interest Incorporated Association)
- solution
design, layout, environmental features, content design and manufacturing, interior execution
- Project Structure
Production Supervision: Dentsu Inc., Dentsu Live Inc.
Link
What's NewSearch by new achievements
- TOP
- Achievements
- 2025 World Expo, Japan Signature Pavilion "Better Co-Being"
Please contact us using the button below if you have an inquiry, want to request a quote or request documents.
We have created a separate “FAQ page” that lists the most common questions we are asked.
Please take a look at this page if you have a question.



