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2025 World Expo, Japan Signature Pavilion "Better Co-Being"

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 6

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 1

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 2

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 3

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 4

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 5

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 6

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 1

©better Co-being

2025 World Expo, Japan Signature Pavilion "Better Co-Being" 1
2025 World Expo, Japan Signature Pavilion "Better Co-Being" 2
2025 World Expo, Japan Signature Pavilion "Better Co-Being" 3
2025 World Expo, Japan Signature Pavilion "Better Co-Being" 4
2025 World Expo, Japan Signature Pavilion "Better Co-Being" 5
2025 World Expo, Japan Signature Pavilion "Better Co-Being" 6

overview

Producer Hiroaki Miyata's signature pavilion for the 2025 Japan International Exposition (Osaka-Kansai Expo), "Better Co-Being," is a pavilion without a roof or walls, standing as if blending into the adjacent "Forest of Tranquility." With the theme of "Harmonizing Lives," visitors are led through a resonant experience consisting of three sequences, starting from the unique connections they make when they gather on that day and at that time.

In Sequence 1, you will experience a process of self-reflection and rediscovering "what connects us." By engaging with diverse motifs, you will become aware of the value of others and your own desires, gaining clues to resonance that will move you towards the future.
In Sequence 2, you will experience a perspective that resonates with nature, culture, and the way of life nurtured within them. Through the universal motif of "voice," you will listen to global values and realize how customs from distant regions connect to your own life.
In Sequence 3, visitors will connect with each other and experience envisioning a better future while engaging with the world. By feeling connected to people and nature and creating a rainbow together, they will recognize their differences, look up at the same sky, and gain a sense of walking towards the future.
In the final epilogue, a unique video is shown that overlays the actions and environmental data experienced by visitors at that moment, offering clues to their connection with the world and how to move forward together into the future.

In this pavilion, our company was responsible for the creation and installation of the art installation that forms the core of the resonance experience, as well as the installation displays work of communication equipment related to "echorb" (sponsored by Murata Manufacturing Co., Ltd.), a special device that guides visitors into the experience.

project member

Sales and project management
Taku Wakita and Hitomi Ariga
Design/Layout
Yuta Shirahata and Daisuke Hamasaki
Production/Construction
Yukio Marumori, Ikuho Oiwa, CIC: Banji Kawai

Basic information

open

2025

location

Osaka Prefecture

client

Japan Association for the 2025 World Exposition (Public Interest Incorporated Association)

solution

design, layout, environmental features, content design and manufacturing, interior execution

Project Structure

Production Supervision: Dentsu Inc., Dentsu Live Inc.

Link

Facility and employee information is current as of the time of opening. Please see the facility's website for the latest information.

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