2025 World Expo, Japan Lawson Osaka Kansai Expo Store, Lawson Cafe Osaka Kansai Expo Store

Lawson's new store, opening within the 2025 World Expo, Japan site, is located in front of the East Gate entrance, which is directly connected to Yumeshima Station (Osaka Metro Chuo Line), the closest station to the site. The store features noren art representing each of the 47 prefectures and wall art inspired by Lawson's vision of a "Happy Lawson Town"—a symbiotic society created by the connections between Lawson's nationwide network and each local community. The store also incorporates many sustainable building materials, such as wood and single-wall pipes, in anticipation of future use after the Expo ends. Furthermore, the store's unique concept design incorporates Lawson's roots, which began in 1975, such as the logo and milk cans of the first store, conveying its unique identity and communicating its essential value as a "community hot station" that lives alongside the community, from the past to the future.

The request was to create stores that would connect the "past," established in Osaka 50 years ago, to the "present," where they provide daily convenience as part of the local infrastructure, and into the "future," in order to realize the Lawson Group's philosophy of "making the local community happy where we all live."

Both the convenience store and cafe spaces incorporate elements from each of Lawson's past, present, and future initiatives.
The cafe's name sign uses the logo from the first store that opened in 1975, and we created wall graphics that give a sense of Lawson's history.
Furthermore, the ceiling of the convenience store is decorated with dyed fabrics inspired by the 47 prefectures of Japan, created by Kyoto-based dyeing craftsman Ken Nakajima, representing the current state of Lawson, which has stores all over Japan and is connected to each of these communities.
Additionally, on the wall behind the counter, displays is a 10m artwork by artist Aju that depicts the "Lawson Town of the future."