BEAN to FINANCIER Shinjuku Takashimaya store

This is the first store of Henri Charpentier's new brand, "BEAN to FINANCIER," a financier specialty store.
The concept of "baked color" is expressed throughout the store by using tiles with uneven baked marks. In addition, details that resemble the gold bars of Paris' financial district, the origin of financiers, are scattered throughout the store.
The store symbolically depicts the story behind how products are made in the kitchen, enveloped in the gradations of browning, before being lined up in front of customers, allowing customers to experience the brand with all five senses.

BEAN to FINANCIER is Henri Charpentier's flagship store with the aim of "enhancing the value of financiers." We aimed to create a store that would maintain the trust and quality that Henri Charpentier has cultivated over the years while also connecting with a new customer base that is in line with the times.