AMADA GLOBAL INNOVATION CENTER

This is a renovation project for the Global Innovation Center of Amada, a company that boasts one of the world's top market shares in the metal processing technology and sales and development of processing equipment. The brand appeal area, technology displays, communication space, actual equipment displays area, and sales negotiation space were planned based on the "value that Amada brings to the world." This facility allows visitors to experience the "passion for building bonds with customers and manufacturing that contributes to society" that has been passed down since the company's founding, as well as the high level of technological capabilities, and allows them to feel the possibilities for the future that we will walk together with Amada.

For the future, we received a request to establish a global innovation center that can grow together with Amada's next-generation customers.

The experience story allows visitors to understand the new technologies that have developed from the research and creation of ultra-precision equipment that no other company has, and the high productivity that supports them, while intuitively feeling Amada's "passion for manufacturing that represents Japan". The entire space is composed of grid structures and display shelves that accumulate Amada's "technology and passion for manufacturing", and functions as displays stage that appeals to the message. Amada's universal value, "metal processing technology", is incorporated into the details of the space as a concept design element, and is expressed with concept design methods that match the theme of each area. By utilizing it in the architecture, interiors, fixtures, signs, etc., it has been developed as an innovation center that provides "a unique experience that can only be found here", and a symbolic spatial presentation has been created that allows visitors to feel Amada's universal value and future.
The facility also functions as a message center that provides an opportunity for all visitors to aim for "a better society and a better future for the global environment" by intuitively experiencing the innovative technology and spirit of AMADA, which has been and will continue to be active in various fields around the world. It is our aim to create a spatial installation where AMADA, which supports the evolution of Japanese industry, and the customers who visit the facility can grow together.