Kinokuniya Bookstore Renews Corporate Logo to Commemorate 100th Anniversary | NOMURA Co.,Ltd. IVD as Creative Partner, Responsible for Corporate Logo and Brand Story Development, and Visual Identity (VI) Construction

Cherishing the legacy we've inherited, we'll pave the way for the future.
concept design that has been familiar to book cover users for many years is now being used as the corporate logo.

NOMURA Co.,Ltd. Ltd. IVD is participating as a creative partner in the corporate logo renewal project being undertaken by Kinokuniya Bookstore Co., Ltd. in preparation for its 100th anniversary in 2027. In collaboration with the Kinokuniya Bookstore 100th Anniversary Project, Nomura Co., Ltd. is responsible for the corporate logo concept design, brand story development, and visual identity (VI) construction.
Starting with the store facade sign at the Shinjuku main store, the concept design of book covers, packaging materials, and merchandise used in stores will be changed in stages.

Kinokuniya Bookstore, which operates 153 stores, 35 sales offices, and 3 branches in 12 countries worldwide (as of June 2026), has continued to challenge itself to grow and develop as a globally original bookstore chain that can meet the needs of people seeking books, culture, and scholarship, transcending differences in country, ethnicity, culture, generation, ideology, and values.
With respect for the efforts and history built up by our predecessors, and without neglecting future-oriented challenges for future generations, we are renewing our corporate logo with the determination to continue playing a leading and constructive role in solving the various issues surrounding bookstores and the publishing industry, and to continue delivering books to people around the world, even beyond our 100th anniversary.

Our new corporate logo cherishes the identity of "Kinokuniya Bookstore," which has been passed down through generations of managers, employees, and stakeholders, while expressing our desire to forge a new chapter in the future.

New Corporate Logo concept design Concept

Brand Story
We created a brand story that expresses the concept behind our new corporate logo.
This project embodies our desire to connect people and cultures through books and share them with the world, as well as our determination for the future.

Branding concept design
■Book cover and packaging concept design
We will be gradually switching over book covers, packaging materials, other packaging, and original merchandise.

■Shinjuku Main Store Facade Sign concept design
The signage will be based on Kinokuniya Bookstore Blue (KINO Blue), which is the newly established brand color.
*Scheduled to be updated in July 2026

Regarding KINO line settings
We redefined the two lines that have previously been used on book covers and other items as important brand elements representing Kinokuniya Bookstore, and established concept design rules for them.

Regarding the establishment of the 100th anniversary logo
To symbolize our 100-year history, we have established a 100th-anniversary logo. It will be used for a limited time until the end of 2027. concept design was handled by Kinokuniya Bookstore SP Studio, with design supervision by NOMURA Co.,Ltd. IVD.

Kinokuniya Bookstore 100th Anniversary Project

This internal project, launched in 2022, aims to establish a vision for the next generation of Kinokuniya Bookstore as it approaches its 100th anniversary. Employees from various departments, including retail (domestic stores), sales (outside sales), overseas business, other businesses, and Head Office, participate and continue their activities. To date, they have worked on projects such as developing original goods and planning a virtual Shinjuku flagship store. In 2027, they are planning numerous 100th-anniversary limited-edition items, special fairs, and commemorative events throughout the year.
Information regarding future projects will be posted on the special website (https://100th.kinokuniya.co.jp/).

NOMURA Co.,Ltd. Creative Team
NOMURA Co.,Ltd. IVD (INTEGRATED VISUAL DESIGN)

A professional team specializing in branding, visual design, and graphic concept design, established within NOMURA Co.,Ltd.
Led by art director Fujie Suzuki, the company has recently been involved in branding projects for companies such as "KHB Higashi Nippon Broadcasting" and the Hakone hotel "Hatsuhana," creating new brand value through a creative style that approaches space from a visual perspective.
https://www.instagram.com/ivd_official/
https://youtu.be/3VPhMKqrCAU

<About Kinokuniya Bookstore>
Founded in 1927, the company's purpose is to "provide people with opportunities for learning, inspiration, and interaction through creating an environment that brings books and diverse cultural and academic information close at hand, thereby supporting the resolution of social issues, the promotion of scholarship and the arts, and the realization of a rich daily life." It operates businesses including the sale of Japanese and Western books, magazines, office equipment, stationery, information literature, audiovisual teaching materials, and educational equipment; publishing; video product and bibliographic database production; and hall management. It has 72 stores in major cities across Japan, including its flagship store in Shinjuku, the site of its founding, as well as 7 sales headquarters (29 sales departments/offices) and 79 book centers. In addition, its wholly owned subsidiaries, Asahiya Shoten and Kinokuniya Shoten Hanbai, operate a total of 31 stores. Overseas, it operates a total of 50 stores, 6 sales offices, and 3 offices in 11 countries, a scale unparalleled for a bookstore worldwide (as of June 2026).
https://corp.kinokuniya.co.jp/

< NOMURA Co.,Ltd. >
Nomura Kogeisha is a comprehensive spatial design and production company that handles everything from conception, research and planning, design, layout, production and construction, to operation and revitalization of diverse spaces where people gather, such as commercial facilities, hotels, corporate PR facilities, workplaces, exhibitions, and museums. The group as a whole operates in 11 locations nationwide and 8 overseas, including Nomura Arcs, which handles comprehensive architectural services, and Nomura Medias, which handles spatial vitalization business. Leveraging the expertise and comprehensive capabilities cultivated since its founding in 1892, we deliver "Delight and Passion" to people.
https://www.nomurakougei.co.jp/

リリースに関する報道お問い合わせ先
株式会社紀伊國屋書店　経営戦略室 / cso@kinokuniya.co.jp
株式会社乃村工藝社　ブランドコミュニケーション室 / prs@nomuar-g.jp