NOMURA Co.,Ltd., Ltd. will provide the audio MR experience content "SOUND SEEK powered by oto rea" at the B.LEAGUE AWARD SHOW 2025-26.

NOMURA Co.,Ltd. Ltd. will be providing a special project called "SOUND SEEK powered by oto rea" at the "B.LEAGUE AWARD SHOW 2025-26," hosted by the Japan Professional Basketball League, on Friday, May 29, 2026. This project will utilize "oto rea," an audio MR (mixed reality) service developed by the Institute for Future Creation NOMLAB.

■ "B.LEAGUE AWARD SHOW 2025-26" Special Project "SOUND SEEK powered by oto rea"
As you walk around the venue and search for sounds, you'll find messages from representative players of each club to the fans.

Visitors walk around the experience area, using borrowed smartphones and headphones to search for sounds embedded throughout the venue. When they find a sound, they can hear a message from one representative player from each of the 26 B1 clubs to the fans.
Through an unprecedentedly immersive experience of "listening intently to find sounds that cannot be seen," we will deliver a new connection between players and fans.

After the experience, all participants who complete the questionnaire at the reception desk will receive a URL to access a participant-only website where they can watch video messages from representative players of each club to their fans.
*The participant-only website will be available only until June 30, 2026 (Tuesday).

Available dates and times for the experience: Friday, May 29, 2026, 15:30 - 17:00
Location: Tokyo Garden Theater, 2nd/3rd floor
Participation fee: Free
How to participate: You will need a ticket for the "B.LEAGUE AWARD SHOW 2025-26". After entering the venue, please register at the experience reception desk inside the venue.
 

■“B.LEAGUE AWARD SHOW 2025-26”
The "B.LEAGUE AWARD SHOW 2025-26" is an annual awards ceremony where the Resona Group celebrates the achievements of players, head coaches, and referees who have excelled in the B.LEAGUE 2025-26 season, together with the fans.

■ “SOUND SEEK powered by oto rea”
"SOUND SEEK powered by oto rea" is an audio experience content that utilizes "oto rea," an audio MR (mixed reality) platform service jointly developed by NOMLAB, NOMURA Co.,Ltd. Future Creation Laboratory, and GATARI.
Without adding any physical equipment to the real world, audio information is placed in a virtual space. By delivering three-dimensional sound that matches the user's location and actions, it creates a unique sound experience that can only be obtained by those present in that location.

■ Future Creation Research Institute NOMLAB
The Prototyping Team of the Research and Development Organization, Future Creation Institute, NOMURA Co.,Ltd. This team expands the future possibilities of space, starting from various social issues, latent needs, and signs of the future. By imagining and leveraging individual creativity, they pursue and create new possibilities for space, working on prototyping the seeds of the future.