THE UPDATE - NewsPicks, provided by NOMURA Co.,Ltd.: "Why should companies invest in 'space' now?"

Tuesday, December 2, 2025 21:00-22:00
NewsPicks THE UPDATE, presented by NOMURA Co.,Ltd., will now be distributing "Why should companies invest in 'space' now?"

[Archive streaming available]
https://youtu.be/bRKV6YuxuLo?si=x_yg_tW6fQRMION1
https://newspicks.com/live-movie/6232/


Program Overview
Now that online interactions are commonplace, the relationship between companies and people has changed dramatically.

Offices, retail spaces, PR facilities, community spaces.
A “space” where people gather, experience, and share values is not just a box.
It serves as a medium for conveying the brand's worldview and as a mechanism for fostering co-creation.

On the other hand, the effectiveness of space investment cannot be measured solely by sales.
Employee engagement, customer return visits, community building, etc.
The question is how we should understand "values that are difficult to quantify."

What kind of "publicness" is expected of corporate spaces these days?
What does it mean to create a space that contributes to solving social issues?
And what kind of spaces should companies invest in?
Can we achieve business growth, brand building, and team building all at once?

From the perspective of a creator of space, a brand maker, and concept design of cities
Bringing together the latest case studies and on-site knowledge,
The concept of "space investment" that is necessary for companies and society going forward
We will have a thorough discussion with our guests.

<Guests> (Titles omitted)
Yuko Nagayama (Representative of Yuko Nagayama design administration)
Akihiro Nishizawa (Representative of Eight Branding concept design)
Daisuke Masaaki (Manager, Brand Promotion Office, Corporate Communications Department, Tokyu Fudosan Holdings Corporation)
Yuichi Saito (Director, Future Creation Research Institute, NOMURA Co.,Ltd. Co., Ltd.)

Cast: Kosaka Daimaou / Kizaki Ayana