"Delight and Passion of Space" Published | Written by the "Delight and Passion" Project Team NOMURA Co.,Ltd.

For over 130 years, NOMURA Co.,Ltd. Ltd. has been involved in creating diverse spaces such as exhibitions, commercial facilities, and offices. They have continued to challenge themselves to unravel the relationship between people and space from an academic and scientific perspective. Now, they have compiled the records of their new research, which tackles the fundamental question of "what constitutes Delight and Passion in space," into a book, which will be published by Nikkei BP.

The book is available for purchase at bookstores and on Amazon, etc. E-books are also available.
We hope you will take a look.

"Understanding emotions through science. This is the beginning of an extraordinary undertaking."
[Recommendation letter from architect Sou Fujimoto]

"Beautiful" alone is not enough. "Functional" alone is not enough.
Investigating the reasons why spaces move people emotionally from both an emotional and scientific perspective

NOMURA Co.,Ltd. Ltd. is exploring, through a scientific and academic approach, how the power inherent in space connects to human emotions, behavior, memory, and lasting satisfaction, focusing on three axes: "Research on people," "Research on space," and "Interaction between people and space." Through diverse research on space and human emotions and behavior, the infinite possibilities of space become apparent. This book is packed with new perspectives and creative hints that we want to convey to those involved in space creation and those who use space.

NOMURA Co.,Ltd. "The Study of Delight and Passion" Project Team

NOMURA Co.,Ltd. operates under the mission of "delivering 'Delight and Passion' to people through space creation," striving to deliver new value to society through the time and experiences that spaces provide. This team scientifically researches "Delight and Passion" by analyzing and verifying the question, "What is 'Delight and Passion' in space?" from the perspective of people's behavior and psychology. This team combines the spatial concept design know-how cultivated over 130 years with a scientific and academic approach, aiming to implement it as an academic discipline in society in the future and realize a richer society. Furthermore, the team is composed of personnel with diverse expertise, including designers, planners, sales staff, production managers, and back office staff, and is engaged in research and development from a perspective that transcends job functions.