Our planner, Tomoko Yanagihara, will be speaking at the Loftwork co-hosted talk event "Evolving Corporate Museums, Co-Creation Spaces"

Planning Director Tomoko Yanagihara will be speaking at the talk event "Evolving Corporate Museums, Co-creation Spaces -concept design Places that Embody the Future of Companies," co-hosted by Loftwork and NOMURA Co.,Ltd. to be held on Thursday, April 24th.

What kind of concept design is necessary for corporate museums and co-creation spaces of the future?
Based on the signs of change we are seeing now, let's consider creating a space that embodies the future of our company.
The role of "spaces" that communicate a company's vision and values and foster the creation of future businesses is changing. Corporate museums, co-creation spaces, R&D labs—the former "displays spaces" and "research spaces"—are now expected to function as co-creation hubs and "ecosystems" that connect diverse stakeholders both inside and outside the company. How should spaces that embody a company's vision in the future be designed and operated?

This event will feature presentations from Loftwork, a creative company that has handled numerous projects ranging from the establishment to the operation of new value creation hubs that cannot be categorized as traditional offices or museums, such as co-creation spaces and creative museums, and Nomura Co., NOMURA Co.,Ltd., a comprehensive spatial production company that handles everything from planning and concept design to construction and operation, management for corporate PR facilities, workplaces, exhibitions, and museums.

Based on their respective experiences and achievements, we will introduce cutting-edge examples of corporate museums and co-creation spaces. In the second half of the discussion, we will briefly review how companies have utilized spaces up to now, and explore how to create "places that generate sustainable value" that are required in the coming era, by combining communication concept design starting from space, operational design, community building, and data utilization.

Recommended for:
・We are considering creating a space that encourages co-creation both inside and outside the company.
・I want to utilize the space that my company owns for corporate branding purposes.
- We want to make effective use of underused spatial resources, leading to branding and value creation.
・I want to create a corporate museum or showroom that is unique to my company.
・Although we are a B2B company, we are considering creating a space that is also open to C.
We will provide hints for those in the business planning and corporate departments, those in charge of co-creation and R&D, those involved in anniversary projects, and next-generation management teams to consider the direction of their corporate bases in the future.

speaker
 

Hajime Matsui
Loftwork Inc., Layout CLO (Chief Layout Officer)

Born in 1982. Studied architecture at a vocational school and urban planning at university. Founded the town development circle "Yokosukan" in his hometown of Yokosuka. At the internet venture he joined after graduation, he gained experience in new business development, the simultaneous opening of markets in 12 cities across Japan, and management. Joined Loftwork in 2012, where he was in charge of producing projects such as 100BANCH, SHIBUYA QWS, and AkeruE. Since 2017, he has been working as the business head of Layout Unit, which focuses on cities and spaces. Since his student days, he has been interested in fostering communities where online and real-world spaces intersect. He became a visiting professor in the Department of Spatial concept design at Kyoto University of the Arts in 2021.

Eri Iwasawa
Loftwork Inc., Culture Executive/Marketing Leader

Born in Tokyo, currently residing in Chiba City. After studying communication theory at university, she worked in the new business and management planning departments of a marketing research company and a real estate management company before joining Loftwork in 2015. As the leader of the marketing team, she is responsible for Loftwork's communication concept design, marketing strategy design, and team management. Since April 2022, she has also served as Culture Executive, working to explore the future and foster a culture that transforms diversity into creativity. Recently, under the theme of "decomposable cities," she has been exploring concept design approaches to systematize urban life so that decomposition activities become commonplace in addition to production and consumption.
 

Tomoko Yanagihara
Planning Director, Planning & Production Center, Creative Division, NOMURA Co.,Ltd. Co., Ltd.

Born in Fukuoka Prefecture. Studied science education at university and obtained teaching licenses for science at the junior and senior high school levels. After working as a part-time lecturer and foundation staff member, joined NOMURA Co.,Ltd.
After gaining experience in planning for public spaces such as museums and science centers throughout Japan, I took on the role of planning and directing corporate brand communication through space. Currently, while managing projects, I am also involved in organizational development and training within the planning department.