The second session of the "BA?" Open Research Program, a collaboration between "Ba to Henshu" (Dentsu) and "Mirai Sozo Kenkyujo" (NOMURA Co.,Ltd.), will be held on January 27th.

NOMURA Co.,Ltd. 's "Future Creation Research Institute" and Dentsu's spatial concept design team "Ba to Henshu" will hold the second session of their open research program "BA?" on Monday, January 27, 2025, in Roppongi, Tokyo.

The Future Creation Institute is our creative research institution, conducting various R&D activities to update the value of space. Place and Editing is Dentsu's specialized team that emphasizes real "places" and "experiences," concept design brands from a story-driven and sustainable perspective. In "BA?", members with their respective areas of expertise will explore the concept of "place" through dialogue based on their own work and experiences.

What is a "place"?

For example, something that can be touched, that moves people, that makes people want to be involved. There may be a moment when not only an architectural space, but even a single line of words or a single photograph can become a place.

BA? is an open research program in which members of two spin-out teams, the Future Creation Institute and Place and Editing, each with their own areas of expertise, discuss their own work and experiences while observing and collecting wild places.

Following on from the first theme, "Planning, business and place-making," the second theme will be "When a place is born," and we hope to discuss "place" while crossing the boundaries between soft and hard aspects.

【場と編集】https://www.dentsu.co.jp/news/release/2024/0620-010741.html
【未来創造研究所】https://rd.nomurakougei.co.jp/

[Speakers]
Takaaki Koshiba, Masato Nagumo (place and editing)
Akane Yamaguchi, Ryusuke Nomura (Future Creation Research Institute)

[Moderator]
Yasutoshi Sumita (Leader of Space and Editing)
Yuichi Saito (Director of the Future Creation Research Institute)

■Ticket applications and program detailsHerefrom

[Speaker profile]

Takaaki Koshiba
Dentsu Inc.
Future Creative Lead Office and Editing Project Director

Joined Dentsu in 2007. With the theme of "people-centered transformation" for the future, he leads a variety of projects ranging from corporate transformation to regional future visions and the creation of new lifestyles. His motto is an approach that motivates people by stimulating the right brain and emotions, and sustainable project management that is undertaken over the long term. In addition to launching projects that revitalize regions through concept design power, he advocates Photolution, which utilizes the essential power of "photography" as a solution. He is a rare type of company employee, being Dentsu's first photographer of the 21st century.

Masato Nagumo
Dentsu Inc.
4th Marketing Department, Place and Editing, Planning and Editing
 

Joined Dentsu in 2014. Planning and editing. His work focuses on discovering the appeal of things, regardless of the field, such as alcohol, food, crafts, medicine, and new technology, and on how to present them and make friends with them. He is also involved in setting up restaurants and creating Japanese sake brands as a freelancer. His hobby is bar-hopping.

Akane Yamaguchi
NOMURA Co.,Ltd. Co., Ltd.
Head of NOMLAB, Future Creation Research Institute, Creative Division

Joined NOMURA Co.,Ltd. Ltd. in 2001. As a designer, I have directed a wide range of projects, including spaces, displays, and experiential content for corporate and regional promotions. As projects addressing social issues such as diversity and SDGs have increased, I have also taken on the role of managing the company's social good strategy. Since 2024, I have served concurrently as the head of concept design department and the head of the NOMLAB (Nomura Lab for Future Creation), an R&D center that conducts R&D activities aimed at space creation starting from creativity. What I enjoy most right now is creating projects that connect the "special skills" of various people and companies to produce new expressions, experiences, and interesting things.

Ryusuke Nomura
NOMURA Co.,Ltd. Co., Ltd.
Creative Division, Future Creation Institute, Planner/Creative Director

They address challenges across various fields, including commercial facilities, specialty stores, entertainment venues, corporate communication facilities, workplaces, and regional revitalization, creating opportunities for community building and spatial experiences.
While exploring new business areas, we are responsible for consistent creative direction from the planning and conceptualization stage to concept design and construction phases.
 

[Moderator]

Yasutoshi Sumita
Dentsu Inc.
Sustainability Consulting Department Director, Space and Editing Leader

Yuichi Saito
NOMURA Co.,Ltd. Co., Ltd.
Director, Future Creation Research Institute, Creative Division