Announcement of exhibition and seminar presentation at “SC Business Fair 2024”

NOMURA Co.,Ltd. will once again be exhibiting at "SC Business Fair 2024," the industry's largest event where shopping center personnel gather together.

​Our booth theme this time is "Sustainable concept design as Envisioned by NOMURA Co.,Ltd. "As part of our social good R&D activities, we are developing a "Sustainable concept design Manners Book" that realizes environmental friendliness, aesthetic appeal, and functionality. The booth will be spatially designed in accordance with the basic principles of the Manners Book, and we will share ideas for creating concept design standards of the future. We aim to create a space that will provide insights and opportunities for us to think together with you about creating new spaces toward a decarbonized society.

Additionally, a free seminar will be held on January 24th (Wednesday), the first day of the event. The creators involved in the planning and concept design of this booth will explore how to create sustainable concept design spaces that bring happiness to people, based on insights gained during the development of the "Sustainable concept design Manners Book."
 

"Sustainable concept design as envisioned by NOMURA Co.,Ltd. "
~To continue creating spaces that bring happiness to people, through awareness, inspiration, and guidance~

[Date and Time] Wednesday, January 24, 2024, 11:00 AM - 11:30 AM, displays Hall, Venue B

[Speakers] NOMURA Co.,Ltd. Co., Ltd.
Yoshihisa Goto, Head of Social Good Strategy Department, Business Production Division
Shohei Suzuki, Room Chief, Creative Division no.10
Kensaku Shiroto, Room Chief, concept design Department 3, First concept design Center
Creative Division no.10 Designer: Shoko Abe

[How to participate] Free admission, advance registration required, first come first served. After pre-registering here, please apply for participation from "Free Seminar" on My Page.
 

About concept design approach of this booth

As sustainability initiatives diversify, NOMURA Co.,Ltd. has also continued to take on various challenges, including the development of upcycled materials.

This time, we focused on the basic materials that are indispensable for constructing a space, and considered sustainable concept design by understanding the properties of these materials. By using different basic materials such as wood, cement, acrylic, copper, and iron and assembling them into a lattice structure, we created a booth configuration that encourages visitors to move around inside and enjoy conversations.

The booth concept design is handled by four designers from NOMURA Co.,Ltd., who have worked on award-winning projects both domestically and internationally. "Returning to the basics and understanding materials. It may be a small action, but if each and every one of us makes even a small change, can we change the future?" We will pursue new possibilities for materials through creativity and diversity in concept design, and approach social issues.

Designer in charge