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News
JFA soccer culture creation base “blue-ing!” Opens on Saturday, December 23, 2023. NOMURA was in charge of interiors and displays design and construction.
Press release
2023.12.22
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"Blue-ing!", a soccer culture creation base, will open on Saturday, December 23rd in Tokyo Dome City, Bunkyo-ku, Tokyo.
In addition to an area where you can enjoy next-generation experience content, the latest digital displays, and automatic AI generation, the facility will also feature event space, a cafe and bar, a soccer shop, and more. In addition to supervising the space of the facility, Yoichi Ochiai, director of the Digital Nature Development Research Center at the University of Tsukuba, will be involved in some of the content, making full use of the latest technology such as AI (artificial intelligence) to provide soccer fun beyond imagination. The facility is a facility that can be enjoyed not only by soccer families, but also by people who are not normally involved in soccer. NOMURA was in charge of interiors design and displays design and construction.
The name ``blue-ing!'' uses the ``blue'' symbol of Japanese soccer as a motif, and contains the meaning that ``As soccer culture takes root, it becomes dyed in the color blue.''
Based on the concept of "a place for communication and creativity that connects us to the future," this facility aims to embody the JFA's philosophy, contribute to people's physical and mental health through soccer, and create connections with society. .
We will continue to contribute to the realization of these visions.
[Main areas]
DISCOVERY: Enjoy experiential content and archives using the latest technology
ROAD TO 2050
You can experience the real-scale movements of national team players from various perspectives. Play scenes of the Japanese national team recreated with digital data. You can experience the techniques and speed of Japanese national team players.
VIRTUAL FIELD
DREAM THEATER
Enjoy the immersive feeling of soccer with generated AI images and music. You can feel the future of soccer. Please enjoy the view of the world as if you were dreaming.
Various simulated experiences, including an artificial grass floor imitating a soccer pitch, soccer motifs with the theme color of "blue," wall visuals depicting powerful moments, and a Japan national team match projected on a large screen. You can enjoy.
PARK
blue-ing! Press conference ①
Prior to the opening, a press conference and preview were held.
From left in the photo: Hajime Moriyasu, Japan National Team coach, Tsuneyasu Miyamoto, JFA Managing Director, Yoichi Ochiai, Futoshi Ikeda, Japan Women's National Team coach.
Back row of photo from left: Mr. Takayuki Suzuki, Mr. Junichi Inamoto, Mr. Tomoaki Makino
Front row from left: Fuka Nagano, Mana Iwabuchi, Managing Director Miyamoto, Mr. Ochiai, and Homare Sawa
blue-ing! Press conference ②
Related information
| “blue-ing!” Overview | Name: JFA soccer culture creation base “blue-ing!” |
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All images and photos in the news release: ©JFA
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