displays space showcases archives and materials from the history of Japanese football. It traces the journey of Japanese football's dream: "To win the FIFA World Cup by 2050." We look back at what has happened from the past to the present.
News
The JFA Football Culture Creation Center "blue-ing!" opened on December 23, 2023 (Saturday). NOMURA Co.,Ltd. was in charge of interiors and displays design and construction
Press release
2023.12.22
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"Blue-ing!", a soccer culture creation base, will open on Saturday, December 23rd in Tokyo Dome City, Bunkyo-ku, Tokyo.
This facility will feature areas where visitors can enjoy next-generation experiential content, the latest digital displays, and AI-generated content, as well as an event space, a cafe & bar, and a soccer shop. In addition to overseeing the facility's spatial design, Yoichi Ochiai, Director of the Digital Nature Development Research Center at the University of Tsukuba, is participating in some of the content, utilizing cutting-edge technologies such as AI (artificial intelligence) to provide an unimaginable soccer experience. This facility will be enjoyable not only for soccer fans but also for those who are not usually involved with soccer. NOMURA Co.,Ltd., Ltd. was in charge of interiors and displays design and construction.
The name ``blue-ing!'' uses the ``blue'' symbol of Japanese soccer as a motif, and contains the meaning that ``As soccer culture takes root, it becomes dyed in the color blue.''
Based on the concept of "a place for communication and creativity that connects us to the future," this facility aims to embody the JFA's philosophy, contribute to people's physical and mental health through soccer, and create connections with society. .
We will continue to contribute to the realization of these visions.
[Main areas]
DISCOVERY: Enjoy experiential content and archives using the latest technology
ROAD TO 2050
You can experience the real-scale movements of national team players from various perspectives. Play scenes of the Japanese national team recreated with digital data. You can experience the techniques and speed of Japanese national team players.
VIRTUAL FIELD
DREAM THEATER
Enjoy the immersive feeling of soccer with generated AI images and music. You can feel the future of soccer. Please enjoy the view of the world as if you were dreaming.
Various simulated experiences, including an artificial grass floor imitating a soccer pitch, soccer motifs with the theme color of "blue," wall visuals depicting powerful moments, and a Japan national team match projected on a large screen. You can enjoy.
PARK
blue-ing! Press conference ①
Prior to the opening, a press conference and preview were held.
From left in the photo: Hajime Moriyasu, Japan National Team coach, Tsuneyasu Miyamoto, JFA Managing Director, Yoichi Ochiai, Futoshi Ikeda, Japan Women's National Team coach.
Back row of photo from left: Mr. Takayuki Suzuki, Mr. Junichi Inamoto, Mr. Tomoaki Makino
Front row from left: Fuka Nagano, Mana Iwabuchi, Managing Director Miyamoto, Mr. Ochiai, and Homare Sawa
blue-ing! Press conference ②
Related information
| “blue-ing!” Overview | Name: JFA soccer culture creation base “blue-ing!” |
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All images and photos in the news release: ©JFA
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