NOMLAB, NOMURA Co.,Ltd., planned and produced the content "The Secret of Gee's Forest and Footprints" for NTT Docomo's AR service "XR City".

NOMLAB, the Innovation Laboratory of NOMURA Co.,Ltd. Co., Ltd., was in charge of planning and producing "The Secret of the Forest and Footprints," content for large commercial facilities, for "XR City," a new type of AR service for urban exploration provided by NTT DOCOMO, INC. (hereinafter referred to as DOCOMO) that allows users to experience a new world where the digital and real worlds merge using their smartphones.

“Jizu no Mori and Footprint Secrets” is an experience-based excursion content with the theme of SDGs. At the same time as visiting AR spots in the facility <meeting characters and making friends>, they will tell you <information related to SDGs> in the genre that the characters are good at. It is a unique content where you can experience shopping while learning about SDGs with your family.

 

Service will be available from 10:00 am on Thursday, July 14, 2022
 

 

【Related Sites】

XR City Official Website: https://xrcity.docomo.ne.jp/

 

 

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・ Three advantages of introducing AR experience in commercial facilities

 

 

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