NOMURA Kogeisha NOMLAB planned and produced NTT Docomo AR service “XR City” content “Jizu no Mori and the secret of the footsteps”

NOMURA Co., Ltd.'s innovation laboratory NOMLAB (hereinafter referred to as NOMLAB) is a new sensation town play that you can experience a new world that combines the digital and real worlds using smartphones provided by NTT DoCoMo Co., Ltd. (hereinafter referred to as Docomo). We were in charge of the planning and production of the content for large-scale commercial facilities of the AR service "XR City", "The Secret of the Forest and the Footprints".

“Jizu no Mori and Footprint Secrets” is an experience-based excursion content with the theme of SDGs. At the same time as visiting AR spots in the facility <meeting characters and making friends>, they will tell you <information related to SDGs> in the genre that the characters are good at. It is a unique content where you can experience shopping while learning about SDGs with your family.

 

Service will be available from 10:00 am on Thursday, July 14, 2022
 

 

【Related Sites】

XR City Official Website: https://xrcity.docomo.ne.jp/

 

 

[nomlog]

・ Three advantages of introducing AR experience in commercial facilities

 

 

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